Skip to main content
  1. Home
  2. Gaming
  3. News

Platinum Games needed to make other studios' games to survive

Add as a preferred source on Google

Platinum Games, the developer behind Bayonetta and Vanquish, among others, has become a popular choice for publishers looking to spice up a franchise by handing the reigns over to a third-party developer. While the unique aesthetic and gameplay sensibility reflects the developer’s original vision, Platinum Games CEO Tatsuya Minami explained that the studio had originally planned to stick to its own ideas, but left that aspect of its vision behind to become the company it is today.

“We used to have the idea that we wanted to be a studio that only made 100 percent original games,” Platinum Games CEO Tatsuya Minami said, according to Kotaku. “However, it turns out that only doing that is considerably difficult, and so now we take on various work.”

Recommended Videos

From 2009 to 2012, Platinum only made original IP, including the original Bayonetta. In 2013, the game applied its signature fast-paced action mechanics to its first third-party collaboration, the Metal Gear spin-off, Metal Gear Rising: Revengeance. Since then, the studio has adapted a number of popular franchises in its house style, such as The Legend of Korra and Transformers, while working on original titles, such as Wii U exclusives Bayonetta 2 and The Wonderful 100. While taking on work related to previously established franchises generally leads to publishing constraints, Platinum Game Director Eiro Shirahama said the studio’s reputation has afforded them artistic freedom that other work-for-hire developers generally don’t receive.

“The IP holders also are like ‘Let Platinum Games do what they do for the action parts,’” Shirahama said, “so we are given tremendous freedom with development.”

Taking on projects for other publishers has allowed the studio to expand from 60 people to 180, who are currently working on four games, Star Fox Zero, Teenage Mutant Ninja Turtles: Mutants in Manhattan,  Nier: Automata, and Scalebound.

Mike Epstein
Former Associate Editor, Gaming
Michael is a New York-based tech and culture reporter, and a graduate of Northwestwern University’s Medill School of…
Anthropic cracks down on video game cloning with new Claude restrictions
Claude can still help develop original games, but copying existing titles is now off the table.
Claude website open on laptop

AI has been making its way into video game development for a while now, but the recent developments have started raising some serious concerns. Popular games are being reverse-engineered with AI assistance, recreated for web browsers, and made playable on platforms they were never released for. Between all that, indie developers have started pulling down their demos over fears of getting copied. Anthropic has now stepped in with new restrictions for Claude Code.

The change was first spotted on X and subsequently confirmed by Anthropic's Addy Osmani. The new instructions prevent Claude from recreating specific existing games, even if they are renamed or presented as original projects. Users can still make original games, work on games within a genre, and use their own designs and assets.

Read more
Ubisoft shares major Assassin’s Creed updates, including disappointing news about remakes
New Game+, a final Black Flag treat, and a 20th birthday on the horizon.
Assassin's Creed, Gaming, Remake

If you have been looking for an excuse to jump back into Assassin’s Creed, Ubisoft just gave you a couple of good ones. Its Fall 2026 update is packed with news, from fresh content to a big birthday celebration next year.

What’s new in Assassin’s Creed Valhalla?

Read more
Phantom Blade Zero hands-on: An extraordinary game with unbelievable combat that I can’t get enough of
Every fight feels like a beautifully choreographed martial arts movie, except I'm the one controlling every move.
Phantom Blade Zero poster

We have had a considerable number of high-profile game releases this year, but none so far have had as much hype behind them as Phantom Blade Zero. The source of all that hype was a 2023 trailer highlighting its fluid kung-fu-derived sword combat. Considering that, at the time of writing this piece, there are over 700,000 concurrent players on Steam alone, on a weekday no less, I think it's safe to say that the hype has converted into gamers actually showing up for the game. I have sunk around 10 hours into this game today, and so far, it has been nothing short of an absolute masterclass in action combat.

A world that pulls you in from the start

Read more