Generating leads and driving revenue remain top challenges for B2B companies. Ineffective marketing campaigns, lack of actionable data, and minimal visibility into what tactics work waste millions in spending every year. Landbase Intelligence aims to transform the status quo by leveraging the predictive power of artificial intelligence.
The company recently debuted its proprietary AI model called GTM-1 Omni, a groundbreaking technology designed to optimize go-to-market strategies using machine learning. “We’ve created what we believe to be the first AI model that can understand, predict and execute go-to-market actions,” explained Daniel Saks, CEO of Landbase. “It’s given us tremendous intelligence that can help businesses.”
Training the Model for Market Insights
So, what exactly does an AI model focused on sales and marketing look like?
According to Daniel, the development process involved training GTM-1 Omni on an enormous data set related to go-to-market activities. “We trained this model with 175 million contacts, 22 million businesses, and millions of product reviews, and the performance results from over 40 million sales and marketing campaigns,” said Daniel. This gave the algorithm extensive real-world insights into lead generation, conversion, and sales growth to learn from.
The AI uses natural language processing and deep learning techniques to analyze all this data and uncover patterns that can optimize marketing and sales workflows.
Applying AI Predictions and Actions
Armed with these data-driven go-to-market insights, Landbase built GTM-1 Omni to take predictive analytics to the next level by recommending precise actions to improve campaigns. Daniel emphasized that many companies hire agencies or software tools to help generate leads but still have minimal visibility into what works. The AI model aims to eliminate the guesswork.
“It’s been a black box,” remarked Daniel. “Now we can predict why campaigns are failing and recommend what to spend on.” Landbase Intelligence’s platform can integrate GTM-1 Omni – allowing businesses to both predict optimal marketing strategies and execute integrated campaigns across multiple channels.
“We have a platform that can run outbound campaigns across email, phone, and LinkedIn, as well as inbound campaigns with content and landing pages,” Daniel noted. “And it’s all fueled by the intelligence from our AI model.”
Showcasing AI with Free Landbase Tools
To showcase what its new marketing AI can do, Daniel Saks announced at TechCrunch Disrupt 2024 the launch of Landbase Intelligence – a suite of free tools leveraging GTM-1 Omni to provide actionable go-to-market insights.
The Landbase Intelligence tools analyze factors like a company’s digital credibility, online reputation, competitive benchmarking and more to generate reports with recommended strategies to boost marketing and sales performance. “I’ve lived the challenges B2B leaders face in deciding where to allocate sales and marketing spend,” said Daniel. “That’s why I’m excited to launch Landbase’s GTM Intelligence—to help businesses refine their go-to-market strategies and boost efficiency.”
Landbase Intelligence also demonstrated the AI’s capabilities by integrating GTM-1 Omni into Ameca. Ameca could engage with attendees and provide real-time go-to-market advice using the AI model.
“It was wild,” remarked Daniel. “We had so much demand that security had to come because there was just crazy interest in seeing our AI robot in action.”
Pioneering a New Era of AI-Driven Marketing
While AI and machine learning are transforming many industries, applications tailored specifically to improving go-to-market strategies are still rare. Landbase Intelligence aims to pave the way as a pioneer in this burgeoning space.
“We’re introducing what we believe to be the first agentic model for go-to-market,” emphasized Daniel. “There are generative AI tools that can help with marketing. We’re proud to present an agentic model for go-to-market, which we believe is among the first of its kind.” With further development planned for its AI technology, Landbase Intelligence seeks to usher in a new era defined by data-driven, highly efficient, and fully integrated marketing powered by artificial intelligence.
Visit Landbase for more information. For more on Daniel Saks’ latest projects follow him on LinkedIn or visit his website.
