Skip to main content

Acer's fortunes continue downturn, but the company has a radical plan to recover

acer nyc event pc refresh version 1461254780 logo world trade center one
Jeremy Kaplan/Digital Trends
Acer is in dire straights, and it’s taking drastic action in response. Its splitting itself in two.

The company had a bit of a rough time last year. Revenue was down 20 percent, and net income was down a hefty 66 percent, sitting at $18.3 million.

Because of this, the company has announced a few major changes, with the hope that these changes will help turn its financial woes around. Basically, Acer is dividing itself up into two business groups, which can, and likely will, act independently of one another.

The first of the two new divisions is the Core Business group, and it basically will control most of the things you normally think of when you think Acer – laptops, desktop computers, tablets, research and development, and so on.

The second division is called the New Business team, and will basically be in charge of things like smartphones and wearables, as well as Acer’s Bring Your Own Cloud service.

An investment holding company is also being created to manage the New Business division.

So what does all this mean for you? Well, the goal is that the new divisions will allow for Acer’s different product teams to run more efficiently, able to focus only on the products within its ecosystem. This should lead to more and better products, and development in different product categories should ultimately be accelerated.

“The division will encourage the optimization of each business model, enhance the allocation of operational resources, propel organic growth, and accelerate the overall company transformation,” said Acer in a statement.

In 2010 Acer was the second largest PC company, according to Gartner, but by 2015 it had fallen down to the 6th largest, despite the fact that many of its competitors had started shifting their attention to things like smartphones and tablets. Perhaps the changes in the company will help it regain its former glory.

Editors' Recommendations

Christian de Looper
Christian’s interest in technology began as a child in Australia, when he stumbled upon a computer at a garage sale that he…
The upcoming Acer Predator Triton 900 laptop has a display that flips

Although it wasn’t included in Acer’s product announcements during the IFA 2018 show in Berlin, the company provided a sneak peek for a gaming laptop called the Predator Triton 900. We don’t know any hardware specifics just yet, only that it sports a unique display frame that enables you to “flip” the screen 180 degrees.

Technically, the Predator Triton 900 isn’t a 2-in-1 device, but rather a laptop with a unique display hinge. For instance, you’re not going to use this device in Tent and Stand modes, and given the laptop’s cooling design, you likely won’t use it in Tablet mode either. If anything, the hinged screen brings the visuals closer to your face, or flip the screen, turn the laptop around and grab a controller for up-close-and-personal action in a Drive-In Theater-like mode.

Read more
New Acer tablet has quantum dot technology, just like those super-desirable TVs
acer iconia tab 10 news back corner

If you’ve been looking at a new television recently, you’ve probably come across the phrase “quantum dots,” a technology that enhances the screen’s colors. What you may not know, is you don’t have to buy a TV to enjoy the vibrant joys of quantum dot technology, because Acer has launched a tablet that uses it. It’s the Iconia Tab 10, and here’s what you need to know about it.

Acer’s not giving a massive amount away about the new tablet just yet, having announced it ahead of the Computex 2017 technology show in Taipei, Taiwan, where it will be shown for the first time. The screen almost certainly measures 10 inches, and is an IPS2 LCD panel with Acer’s usual wide viewing angle. We don’t know the resolution yet. The quantum dot technology, according to Acer, gives the display a wider color range with plenty of brightness, deep saturation, and improved color accuracy.

Read more
Acer has a crazy large, curved monitor for PC gamers for a crazy high price
acer curved gaming monitor predator logo

The latest entry from Acer in the PC gaming arena is the new Predator Z35P, a 35-inch curved desktop monitor packing a hefty 3,440 x 1,440 resolution. Available for pre-ordering now, the panel will cost a hefty $1,100 when it ships to retailers in the United States later this month. The panel originally launched in a few other countries overseas in early May.

Acer’s new desktop panel has an 1800R curvature, meaning that if the monitor created a complete visual circle, then the radius would measure 1,800 millimeters. This curvature appears to be the standard as of late, as panels with lower curvatures (like 3000R) are more expensive to make. Acer’s new panel is expensive as it is due to the screen size and 21:9 aspect ratio.

Read more