Beijing-bound Lamborghini SUV concept to be named Urus?


Earlier this week we brought you news that Italian supercar maker Lamborghini could be working on a SUV for production sometime in 2017. Reports coming out of Germany even hinted that a concept could show up at this month’s Beijing Auto Show.

It appears those reports were indeed true. Auto website CAR has confirmed the latest from Sant’Agata Bolognese will in fact be revealed in China after having received an invitation from Lamborghini for a chance see the new concept in Beijing.

The invitation is little more than an outline of the yet-to-be named crossover Lamborghini. Rumors have already been circling the web with China Car Times recently suggesting the vehicle would be called the Urus upon its arrival. While Urus doesn’t exactly evoke the type of raw emotion that a name like Diablo does, the Italian automaker has a tradition of naming its sportscars after Spanish fighting bulls. You might remember that Lamborghini recently trademarked the name Deimos though, so that too is a possibility.


Aside from the name, we still know very little about Lamborghini’s next model. The ultra high-end SUV looks as if it will be a derivative of parent company Volkswagen’s Touareg crossover — much like the Audi Q7 and Porsche Cayenne. However it’s hinted that the high-riding Lambo will utilize a revamped version of the Gallardo’s V10 gasoline engine, pumping out 584 horsepower.

Whatever name is finally bestowed upon the three-door crossover Lamborghini, expect a price in the very affordable region of $200,000.