What caused 517 accidents in one day in Moscow? Breasts, of course

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This might be a tough call to the insurance company.

In Moscow, 517 different accidents were reported in a single day after the Russian city’s roads were affected by a major distraction.

Well, two of them anyway.

The mobile advertisement, designed to showcase the effectiveness of on-the-go marketing, featured a large picture of a woman’s breasts painted across the side of 30 commercial trucks. Each one featured the photo with the slogan ‘They Attract’ providing some modesty.

One driver affected by the collateral damage was Ildar Yuriev, who was on his way to work when tragedy struck.

“I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by,” Yuriev told The Daily Mail. “Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket.”

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Shortly after the accident calls started pouring in, Russian police were dispatched to get the busty terrors off the road. According to reports, the vehicles will be impounded until the images can be removed.

Moscow drivers are currently petitioning the advertising company, called Adv Truck, for reparations. A spokesman for the company said they’ll get it.

“In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance,” he said.

So while modern cars are able to prevent accidents with pre-collision braking and advanced warnings, they still can’t stifle a curious set of eyes.

Until they can, keep your eyes on the road.