With a price tag only considered reasonable to Internet moguls and bigwig executives, the Bugatti Veyron doesn’t exactly fly out of showrooms quickly.
Bugatti, however, is pushing to sell it final remaining 40 Veyrons, of which 300 were originally built. Which ones are so far unsold? They’re the Convertible Grand Sport models that happen to be the most expensive version of the Veyron with a price tag of $2.2 million.
But how does Bugatti plan on selling $85.6 million worth of the world’s most expensive car? The company’s answer is the “Dynamic Drive Experience” program, which allows potential buyers to test drive the French spaceship on the open road and on a closed airstrip. After all, if you’re going to drop over $2 million on a car, I think you should at least make sure you like it first.
Bugatti is also clinging to the sales pitch that its car is a must-have for big-time collectors, attributed to its limited supply and obviously unique attributes.
In the high-rolling world of supercar collecting, the Bugatti sales team emphasizes that vehicles are usually not subject to specific niche collecting or brand rivalries, like with Ford and Chevy. Instead, the Veyron is simply the ultimate supercar.
Expecting to have all remaining units sold by the end of the year, Bugatti will end the era of the super-exclusive Veyron.
If you have the money, you should grab one of the last 40 Veyrons – and fast. Bugatti has no plans for a successor. Urging oil tycoons not to hold their breath; Bugatti states, according to Bloomberg, there won’t be another new model for several years.
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