The ‘N’ is for fast. Hyundai announces performance sub-brand

hyundai announces n performance brand 2014 i20 wrc

BMW has M. Cadillac has V. Lexus has F. Now, Hyundai has N.

Hyundai announced its new N performance sub-brand, which will produce more exciting versions of the company’s cars. Carmakers must be running out of letters.

According to Autocar, Hyundai won’t release any details on its N-cars until next year, but it seems likely that they will be hot rod versions of existing models. That’s the model pioneered by BMW M and Mercedes-Benz AMG that carmakers have aggressively latched onto in the past decade.

N most likely stands for Namyang, Korea, where Hyundai has a research and development center that will be doing much of the work on upcoming performance cars. Coincidentally, it also stands for Nurburgring, the German racetrack that has become the yardstick for production cars. Hyundai recently opened a technical center there, by the way.

However, N will be headquartered in Alzenau, Germany, the home of the Hyundai Motorsports World Rally Championship (WRC) team. In fact, the first N-badged car won’t be a production car; it’ll be the next Hyundai i20 WRC car.

A rally connection has worked well in the past for companies like Audi, Mitsubishi, and Subaru, giving them credibility and giving enthusiasts great cars such as the Audi coupe quattro, Mitsubishi Lancer Evolution, and Subaru Impreza WRX.

If Hyundai takes that approach, a WRC-inspired i20 seems like a good bet. That won’t help American enthusiasts, though, because the i20 isn’t sold here.

Hyundai has made occasional attempts to build fun cars, in the form of the Genesis Coupe and Veloster Turbo, but overall its products are known for being competent yet staid.

Maybe a more comprehensive approach to performance will give Hyundai’s cars what the one thing they currently lack: a sense of fun.


BMW’s 2020 M340i will show off mix of tech and luxury at the Los Angeles show

The 2020 3 Series represents the seventh generation of BMW's bread-and-butter luxury sedan. Where previous generations emphasized the driving experience, the 2020 3 Series focuses more on tech than ever before.

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.

These are the best Xbox One games available right now

More than four years into its life span, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.

Born to run (forever): The most reliable cars you can buy right now

We all dread the thought of our car turning into a money pit, but choosing a dependable vehicle from the start can help us rack up countless care-free miles. Here, we've rounded up some of the most reliable cars available.

Ford teams up with Walmart to study consumer response to autonomous delivery

Last week it was Ford and VW, and this week Ford and Walmart are signaling a desire to work together on autonomous vehicles solutions. Ford and the giant retailer will study consumer reactions to self-driving delivery vehicles.

Our favorite fuel-efficient cars are as frugal as they are fun

You don't need to opt for a hybrid or an all-electric ride in order to achieve good fuel economy. These vehicles pack both performance and style, whether you're in the market for a luxury sedan or a game-changing pickup truck.

Many adults believe fully self-driving cars are already traversing U.S. highways

The American Automobile Association tested cars with features such as lane-keeping and adaptive cruise control and found them lacking in real-world conditions. Forty percent of surveyed U.S. adults think self-driving cars exist now.

Out of juice? Learn how to jump-start a car with this quick guide

Jumping a car is a simple procedure, but not everyone knows how to properly do so. To make things easier, we've put together a quick-hit guide on how to fire up your vehicle using jumper cables and a second power source.

Prep your car for the coming snow and sleet with these cold weather tips

Driving in the winter, whether downtown or across the country, is rarely easy. Luckily, we've put together a quick rundown of a few things you should do to winterize your car before the snow officially hits.
Digital Trends Live

DT Daily: Waymo’s driverless cars, ‘Fallout 76’ tips, and Racella

In today's episode of DT Daily, we discuss Waymo's foray into the ridesharing sector, along with various tips for making the most of the recently launched Fallout 76. We also sit down with singer Racella to chat about her new EP, Waves.

Want to keep connected on the road? Here are 5 ways to add Bluetooth to your car

The best way to make an old ride feel young again is to bring it up speed with the 21st century. Here's how to properly add Bluetooth to your vehicle, via independent kits, vehicle adapters, or aftermarket head units.

Jeep’s outdoorsy Gladiator pickup truck bares it all ahead of schedule

Jeep will introduce the long-promised Wrangler-based pickup truck at the 2018 Los Angeles Auto Show. Named Gladiator, the model was designed to conquer the great outdoors, not for the construction site.

The hamster-friendly 2020 Kia Soul will rock out at the Los Angeles Auto Show

Kia has released a teaser image to preview the next Soul. Scheduled to make its debut at the 2018 Los Angeles Auto Show, the 2020 Soul will keep the outgoing model's boxy proportions but it will wear a sharper design.

2020 Toyota Corolla sedan aims to offer sharper handling, better tech

The 2020 Toyota Corolla sedan gets the same upgrades as the recently-introduced Corolla hatchback, including a firmer foundation, new engine, and more tech features. Will that be enough to keep the long-lived Corolla nameplate relevant?