Skip to main content

Jaguar’s fun ‘Desire’ ad/short film captures the sound, exhilaration of new F-Type, just watch out for crazed drug lords

Jaguar F-Type
Image used with permission by copyright holder

Believe it or not, Jaguar hasn’t launched a true sports car in 52 years, the last was the 1961 E-Type. So it makes sense that the British brand is making a bit of a big deal about the 2014 F-Type.

The latest bit of F-Type fanfare is a 13-some minute long video starring Damian Lewis and Shannyn Sossamon. Titled “Desire,” the Ridley Scott (Alien, Blade Runner, Thelma and Louise) production follows the two stars in a V8-powered action vignette (watch it below).

Recommended Videos

We recently spent a few days in the hills outside Pamplona, Spain driving the F-Type and the first thing we can tell you is: Yes, the F-Type does snarl and snort exactly as it does in the film.

While Lewis and Sossamon’s drive was a bit more perilous and a tad dustier and than ours, it captures the excitement of the vehicle quite well.

The 2014 F-Type – no matter the engine, be it the supercharged 3.0-liter V6 or the supercharged 5.0-liter V8 – is a calm, collected sports car for the playboy in us all. It’s capable of a comfortable cruise or a corner-hugging, kidney-jostling sprint.

Our favorite bit of the F-Type, aside from the engine and dual-mode exhaust, was the eight-speed automatic transmission, which only receives a brief mention in the film. So many motoring fans accuse automakers of belying the sports car with automatics.

We agree that connectivity drops slightly when the physical shifting is left to a computer or solenoid but the speed and smoothness with which the Jag eight-speed shifts easily outweighs any connectivity concerns.

The F-Type is currently on sale in British Jaguar showrooms and will be available in showrooms Stateside in short order.

While we can’t promise that you’ll have quite as scenic an adventure a seen in Desire – or such a beautiful co-pilot – we urge you to go check the F-Type out.

Placed snugly between the Porsche Cayenne and the 911, the F-Type provides something neither cars can: distinction. And that’s half the fun of a sports car anyway.

Photo credit: Nick Jaynes

Nick Jaynes
Former Digital Trends Contributor
Nick Jaynes is the Automotive Editor for Digital Trends. He developed a passion for writing about cars working his way…
Global EV sales expected to rise 30% in 2025, S&P Global says
ev sales up 30 percent 2025 byd sealion 7 1stbanner l

While trade wars, tariffs, and wavering subsidies are very much in the cards for the auto industry in 2025, global sales of electric vehicles (EVs) are still expected to rise substantially next year, according to S&P Global Mobility.

"2025 is shaping up to be ultra-challenging for the auto industry, as key regional demand factors limit demand potential and the new U.S. administration adds fresh uncertainty from day one," says Colin Couchman, executive director of global light vehicle forecasting for S&P Global Mobility.

Read more
Location data for 800,000 cars exposed online for months
VW logo.

A data leak led to around 800,000 Volkswagen (VW) electric vehicles (EVs) having their location exposed online for several months, according to a report by German news magazine Der Spiegel.

The global incident impacted owners of EVs from VW, Audi, Seat, and Skoda, with real-time location showing for the affected vehicles, whether they were at home, driving along the street, or, in the words of Der Spiegel, parked “in front of the brothel.”

Read more
Faraday Future could unveil lowest-priced EV yet at CES 2025
Faraday Future FF 91

Given existing tariffs and what’s in store from the Trump administration, you’d be forgiven for thinking the global race toward lower electric vehicle (EV) prices will not reach U.S. shores in 2025.

After all, Chinese manufacturers, who sell the least expensive EVs globally, have shelved plans to enter the U.S. market after 100% tariffs were imposed on China-made EVs in September.

Read more