Mercedes-Benz could sell its pickup truck in the US, but would anyone buy it?

Mercedes-Benz pickup truck
Mercedes-Benz is developing a new midsize pickup truck, and the company hasn’t completely ruled out selling it in the U.S. While previous reports suggested sales would be limited to other markets including Latin America, Mercedes apparently hasn’t made a final decision.

It’s not in any rush to make that decision, either. The company will decide “whenever,” Mercedes-Benz USA CEO Dieter Exler told Automotive News (subscription required) in a recent interview. Exler said the company prefers to “get it right” than commit to a timetable right now. So even if Mercedes does choose to import the truck, there’s no telling when it will arrive.

Exler’s predecessor, Steve Cannon, previously said a decision would be made in 2015, then revised that statement to mid-2016. In January, Mercedes global sales boss Ola Kallenius said a decision would be made this year. However, Exler said those statements only referred to plans to have a U.S.-spec model ready in time for the truck’s global launch. Mercedes could begin selling the truck in other markets, and bring it to the U.S. at a later date.

Read more: Honda’s 2017 Ridgeline is a more civilized breed of truck

Mercedes is reportedly talking to U.S. dealers about the truck, and has already received a resounding “no” from its largest dealer. In January Mike Jackson, CEO of the massive AutoNation dealership chain, said Mercedes shouldn’t bother importing the truck because it would have a hard time competing with models from domestic brands.

It’s worth noting that the Mercedes will be a midsize model, competing in a much smaller segment than the full-size arena dominated by Ford, General Motors, and Fiat Chrysler. Only GM currently sells midsize trucks, in the form of the Chevrolet Colorado and GMC Canyon twins. Other rivals would include the Toyota Tacoma and Honda Ridgeline. Mercedes is partnering with Nissan on development, so its truck could be a cousin to the next-generation version of the Japanese firm’s Frontier.

If the truck makes it to the U.S., it will be interesting to see if Mercedes markets it as a work vehicle, like the current Metris midsize van, or a luxury vehicle. Luxury trucks don’t have an especially good track record (see Lincoln’s Blackwood and Mark LT, and Cadillac’s Escalade EXT), although trucks from mainstream brands can be lavishly equipped today.


Tesla gives us a cryptic look at its cyberpunk, Blade Runner-inspired pickup

Tesla has started designing its long-promised pickup truck. The yet-unnamed model will come with dual-motor all-wheel drive and lots of torque, plus it will be able to park itself. It could make its debut in 2019.

Fisker plans sub-$40,000 electric SUV with 300 miles of range for 2021

Fisker Inc. plans to launch an electric SUV with a base price of under $40,000, and a range of around 300 miles in 2021. The unnamed vehicle could compete with the Tesla Model Y, if it ever gets into production.

Respawn seems to be teasing the next Apex Legends character

Jump pads, the ultimate ability for the leaked Legend Octane, have started to appear in Apex Legends. Octane hasn't arrived yet, but the jump pads seem to suggest the new legend will join the fight very soon.

Check to see if your Honda or Acura vehicle is part of the latest Takata recall

Honda has recalled more than a million vehicles in the U.S. that contain faulty and potentially lethal Takata airbag inflators. The notice is part of an ongoing recall by 19 automakers that affects tens of millions of vehicles.

Sibling rivalry: The Tesla Model Y takes on the Tesla Model 3

Tesla expanded its lineup with a fourth car named Model Y. It's an electric crossover positioned as a more spacious alternative to the Model 3. The two cars share about 75 percent of their components, but they're aimed at different buyers.

Can electric cars be S3XY? Tesla says yes with the new Model Y crossover

Tesla introduced a crossover named Model Y at its design studio in Los Angeles. It's a more spacious alternative to the Model 3 it shares 75 percent of its parts with, and is a smaller sibling to the Model X.

Automakers are spending billions on self-driving technology people are afraid of

Automakers are spending billions of dollars on developing the technology that will power self-driving cars, but research shows consumers have no interest in giving up control. Will they ever recoup their investment?

Adventurous and electric, Porsche’s second station wagon will arrive in 2020

The Mission E Cross Turismo concept Porsche unveiled during the 2018 Geneva Auto Show will morph into a production model tentatively named Taycan Cross Turismo. This 600-horsepower electric station wagon will arrive in showrooms by 2021.

Mustang-like and electrified. What did Ford just show a preview of?

Ford posted an enigmatic picture of a blue Mustang emblem on a black background right as Tesla prepared to introduce the Model Y. Is the Blue Oval teasing a hybrid Mustang, or is it previewing a Mustang-inspired, battery-powered crossover?

Amazon and Kia team up to simplify EV home-charging station installs

Kia Motors announced a new program with Amazon for electric vehicles. Customers planning to purchase a new Kia EV or PHEV can check out recommended Level 2 240-volt home charging stations and arrange installation in their homes.

Unrestrained by heritage, Polestar sets its sights on becoming a digital brand

With no heritage to worry about, Polestar is free to move full-speed ahead towards its goal of becoming a digital brand. All of the company's upcoming models will be electric, and they will inaugurate an Android-powered infotainment system.

Audi’s traffic light information system shows the challenges facing V2X tech

Audi’s traffic light information system is among the first commercial applications of potentially game-changing V2X tech. So how does it work in the real world? We spent a few days getting stuck at red lights to find out.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

2020 Cadillac CT5 luxury sedan gets turbocharged power, chiseled looks

The 2020 Cadillac CT5 replaces the CTS in the General Motors luxury brand's lineup. Cadillac will unveil the CT5 at the 2019 New York Auto Show in April. Until then, it's keeping most details under wraps.