Toyota’s Supra successor could cost more than a Corvette

By Stephen Edelstein Published November 13, 2014

There’s been a lot of speculation about the upcoming Toyota Supra successor, but how much will the darn thing cost when it finally arrives?

Citing an inside source, Car and Driver claims it will cost more than a Chevrolet Corvette Stingray, which starts at $54,995. How much more is unclear.

Recommended Videos

A price that’s somewhat close to the ‘Vette’s – which does grow quickly when options are added – could actually make sense.

The Toyota is expected to be a mid-sized sports car of roughly the same size as the Chevy, so if Toyota can match the Corvette’s performance it might work out.

The real question is where BMW will position its version. The German carmaker is partnering with Toyota to develop the sports car’s platform, which will also be used for one of its models.

That model is generally thought to be a replacement for the Z4, if Toyota prices its cars north of $54,000, BMW might make its version significantly more expensive, pricing it out of the Z4’s market segment.

Alternatively, the two versions could be distinguished more by character than price. BMW split the difference between sporty roadster and luxury cruiser with the current Z4, so maybe it has something similar in mind for this new sports car.

Regardless of what BMW does, the Toyota will likely emphasize performance and tech. It’s rumored to feature a hybrid powertrain, along with styling influenced by the show-stopping FT-1 concept car.

While it’s referred to as a “Supra successor” for clarity’s sake, the sports car may also go by a different name, although Toyota fans are probably hoping it won’t.

Stephen Edelstein

Contributing Editor

Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…

Topics

Computing

Waymo recalled 1,200 robotaxis following collisions with road barriers

Waymo Jaguar I-Pace

Waymo’s autonomous-car technology has made great advances over the years to the point where it’s now allowed to offer paid robotaxi rides in select locations in the U.S.

But the development of the technology is ongoing, and the robotaxi rides continue to gather valuable data for Waymo engineers to pore over as they further refine the driverless system to make it as reliable and efficient as possible. Which is why glitches will sometimes occur.

Cars

Apple CarPlay Ultra looks stunning in Aston Martin supercar debut

Apple CarPlay Ultra

Apple CarPlay Ultra is the next generation of the Cupertino, California-based firm's smartphone projection system for your car, and it's available in new vehicles in the US and Canada.

When we say "new cars", your options are very much limited to one brand... Aston Martin. So you'll need deep pockets if you want to experience CarPlay Ultra for yourself.

Cars

Archer’s flying taxis head to LA for the 2028 Olympics

archer air taxi la28 inglewood aerial a final

Remember the buzz about flying taxis zipping through Paris for the 2024 Olympics? That sci-fi fantasy never got off the ground —Germany’s Volocopter dream was denied certification, leaving fans staring at the same old ground traffic. But now, the skies are opening again for a second shot at glory—this time over Los Angeles.
Archer Aviation, the California-based electric vertical takeoff and landing (eVTOL) company, has been named the exclusive air taxi provider for the 2028 Los Angeles Olympic and Paralympic Games.
Archer’s Midnight aircraft, a piloted electric air taxi designed to carry four passengers, will be whisking around VIPs, fans, and stakeholders between venues and key locations like LAX, Hollywood, Santa Monica, and even Orange County. Think 10-20 minute flights that skip the infamous LA gridlock and land you right where the action is—on the roof, basically.
“We want to transform the way people get around Los Angeles and leave a legacy that shapes the future of transportation in America. There’s no better time to do that than during the LA28 Games,” said Adam Goldstein, CEO and founder of Archer Aviation.
And Midnight isn’t just a pretty rotor. It’s a whisper-quiet, emission-light aircraft with 12 rotors and a redundant, airline-level safety design.
What’s more, Archer and LA28 are working together to electrify vertiport hubs around the city—think futuristic sky stations—to serve not only Games-time needs but also to plant seeds for a post-Olympic air mobility network.
The air mobility market has been fast developing over the past few years, featuring the likes of Hyundai partnership with China’s XPeng HT Aero and Toyota's backing of Joby Aviation, a U.S. venture. Joby bought Uber Elevate in 2020, hoping to someday pair its air taxis with Uber’s ride-hailing app.
Archer, for its part, has been busy building a strategic partnership with United Airlines, which has already placed orders for the aircraft and is helping with logistics to integrate air taxis into airport-to-downtown travel. More than a demo for the cameras, the LA28 partnership will showcase urban air travel for real-world daily use, starting with one of the most high-profile events on Earth.
After raising false hopes in Paris, the air taxi dream is aiming for liftoff in LA—and this time, it might just stick the landing.