Adobe Conjures Up Some Serious Magic

By Geoff Duncan October 20, 2006

Software giant Adobe has acquired video software developer Serious Magic in a move to expand its video software offerings aimed at both video professionals as well as amateur videographers, home movie makers, and video bloggers. Financial terms of the acquisition were not disclosed.

“The huge momentum behind Flash Video, which is powering everything from online TV shows to YouTube and MySpace, is turbo-charging Adobe’s video business,” said John Loiacono, senior VP of Adobe’s Creative Solutions Business Unit, in a statement. “The purchase of Serious Magic accelerates our vision to make, not just video but all dynamic media, an even more ubiquitous communications vehicle, whether you’re delivering content for the broadcast market, over the web or on mobile devices.”

Serious Magic markets DV Rack, a laptop-based direct-to-disk recording system for SD and HD video cameras, as wellk as the presentation program Visual Communicator and the consumer-oriented Vlog It! video blogging package.

Adobe plans to continue selling Serious Magic’s current product line, while integrating Serious Magic’s technology in future versions of Adobe’s own video authoring and editing products like Adobe After Effects and Adobe Premiere Pro.

Editors' Recommendations

Former Digital Trends Contributor

Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…

Computing

These TP-Link mesh Wi-Fi systems are up to 40% off right now

The TP-Link Deco mesh Wi-Fi system on a table.

If you're looking at router deals because your current one doesn't reach every corner of your home, you may want to take advantage of Amazon's ongoing discounts of up to 40% for TP-Link mesh Wi-Fi systems. TP-Link is one of the most trusted brands in the internet connectivity space, so you know that you'll be getting top-quality devices when you go for any of its mesh Wi-Fi systems. You're going to have to be quick with your purchase though, as the potential savings from these offers may be gone as soon as tomorrow.

Computing

Ghost of Tsushima is already shaping up to be a monster PC port

Jin wearing the Sarugami armor with Iki island in the background.

Sony detailed the features that will be available in the Ghost of Tsushima PC port on Tuesday, setting the stage for when the game launches on May 16. Despite some rocky PC ports from PlayStation Studios and porting studio Nixxes in the past, Ghost of Tsushima already looks impressive.
Ghost of Tsushima DLSS, FSR, and XeSS
It's launching with all of the modern bells and whistles a PC gamer could want. That includes support for Nvidia's DLSS 3 and AMD's FSR 3, both of which support upscaling and frame generation. There's also support for Intel XeSS, as well as native anti-aliasing modes for FSR and DLSS. This runs the game at native resolution but uses the anti-aliasing of the upscalers for improved image quality -- read our explainer on Nvidia Deep Learning Anti-Aliasing for more on that.

There's a treasure trove of features here that means virtually every PC gamer will have access to performance-boosting tech. FSR 3 support at launch is particularly noteworthy. Adoption of AMD's frame generation tech has been slow, and although we've seen it in recent games, it usually isn't available at launch.

Computing

Lenovo sale: Get up to 67% off ThinkPad Laptops, from $600

Lenovo ThinkPad X1 Carbon Gen 12 front angled view showing display and keyboard.

Lenovo has a huge laptop sale going on right now with select ThinkPad laptops available from just $600. If you need a new system for your small business, working on the move, or other productivity-focused plans, these are the laptop deals for you. With over a dozen laptops in the sale, it’s a good idea to take a look at the sale for yourself, but we’re also here with some insight into the best deals.

What to shop for in the Lenovo laptop sale
Lenovo is one of the best laptop brands for reliability and business purposes. One great starting point is being able to buy the for $600. According to Lenovo, it normally costs $1,839 which seems a little unrealistic but in keeping with Lenovo’s overly enthusiastic estimated value system. However, whatever the discount, this is a good laptop for the price. It has a 12th-generation Intel Core i5-1235U processor, 16GB of memory, and 256GB of SSD storage. For the display, you get a 14-inch full HD screen with 45% NTSC and 300 nits of brightness. There’s also a 1080p full HD RGB/IR Hybrid webcam with a privacy shutter and dual microphones.