AOL Launches Local Search Service

By Ian Bell February 24, 2005

From the press release:

AOL Local Search represents the next step in local search convenience by aggregating the most current and frequently updated information listings and high-quality content from leading Internet brands, including AOL Yellow Pages, AOL CityGuide, the Moviefone and MapQuest services, and a range of new partners, into one complete search service. The new AOL Local Search gives users a simpler way to find local businesses, events, movies and more, with tools to narrow choices and help decide who to call, where to go, what to do, and how to get there.

“AOL’s goal is to help people find answers faster where they live, work and travel nationwide,” said Jim Riesenbach, Senior Vice President, AOL Search and Directional Media. “Local search is an important and growing category of search services given that 20 percent of all online look-ups are for something nearby — local businesses and resources, movies, events, restaurants, products, retail stores and more. Our new Local Search is in line with AOL’s commitment to deliver enhanced products based on the highest-quality content to help users find information that’s important to them.”

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