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iMac Could Be Lower Priced In 2005

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“Apple Computer Inc. could decide to sell a lower-priced version of its Macintosh computer to attract consumers already enamored of its iPod music player and annoyed by security problems with Windows PCs, according to an analyst at Piper Jaffray.

“We believe that it is not out of the question that Apple would try to capitalize on this opportunity with a more widely accessible product,” analyst Gene Munster said Thursday.”

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This makes perfect sense. The low priced Apple iPod is the perfect way to introduce consumers to the Apple brand. If the quality of the iPod is better than people expect, why wouldn’t their computer systems? That’s exactly what Apple is playing on.

Read more at CNN/Money

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I'm the co-founder and CEO of Digital Trends Media Group, which I launched in 2006 out of my home office to share my passion…
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