Salesforce to buy web-based platform Heroku for $212M cash

salesforce to buy web based platform heroku for 212m cash logo bigThe deal is reported to be for $212 million.

Founded in 2007, San Francisco-based Heroku allows Ruby programmers to deploy their applications using Heroku to host them. The service has grown in popularity thanks to its competitive pricing, eliminating the need for developers to build their own servers to launch and host an application. Heroku hosts all kinds of apps, such as thosse written for the iPhone as well as for popular social media sites such as Facebook.

According to Heroku’s website, more than 106,000 apps currently live on its servers.

Salesforce.com dominates the customer relationship management (CRM) market and is now looking to get more software developers to host their applications with the company, encouraging the design of more apps that will work with Salesforce, providing additional value to their customers.

“The next era of cloud computing is social, mobile and real-time. I call it Cloud 2,” said Marc Benioff, salesforce.com’s chairman and CEO. “Ruby is the language of Cloud 2.”

In addition to the $212 million in cash, Salesforce will pay $27 million in stock to Heroku employees as well as $10 million in cash for unvested Heroku shares.

Salesforce has long term revenue plans for Heroku, stating that it doesn’t expect Heroku to add to its revenue in the year ending Jan. 31, 2012. It expects the deal to trim fourth-quarter earnings by 2 cents per share and by 12 to 13 cents per share in fiscal 2012.

The deal is expected to close during salesforce.com’s fiscal fourth quarter, which ends Jan. 31. Shares rose $2.97, or 2 percent, to $148.21 in midday trading.


Product Review

Samsung’s Galaxy Book 2 is a Surface Pro alternative with one big advantage

The 2-in-1 form factor is clearly a big deciding factor for anyone looking to buy a new device, which is why Samsung is again getting in the action this year with the new Galaxy Book 2.
Home Theater

Google Chromecast and Chromecast Ultra: Everything you need to know

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Deals

Here are the 5 best Salesforce alternatives and competitors

Salesforce has taken the customer relationship management, or CRM, world by storm. But these five alternatives, including Freshsales, Microsoft Dynamics 365, and Zoho CRM, are solid options if you're looking beyond Salesforce.
Home Theater

What is Hulu with Live TV? Here’s everything you need to know

Hulu with Live TV is a different take on a live TV streaming service, directly integrating live TV into the Hulu app you already know and perhaps love. We've put together a guide with everything you need to know about the service.
Photography

Adobe MAX 2018: What it is, why it matters, and what to expect

Each year, Adobe uses its Adobe MAX conference to show off its latest apps, technologies, and tools to help simplify and improve the workflow of creatives the world over. Here's what you should expect from this year's conference.
Computing

Consider an extended warranty plan if you buy a Surface Pro 6

Though Microsoft offers a standard one-year warranty on the Surface Pro 6, consumers may want to purchase an extended warranty plan if they intend on keeping their tablet longer due to the device's low repairability score.
Computing

'World's best gaming processor'? We put Intel's new i9 through the ringer

Intel has launched the first Core i9 for the average gamer. Despite some controversies around its release, it’s the fastest gaming processor we’ve yet tested.
Computing

Samsung Chromebook Plus V2 vs. Google Pixelbook

Samsung's Chromebook Plus V2 attempts to answer the question: can you spend around half as much as on the premium Google Pixelbook and be happy that you saved some serious cash?
Computing

Protecting your PDF with a password isn't difficult. Just follow these steps

If you need to learn how to password protect a PDF, you have come to the right place. This guide will walk you through the process of protecting your documents step by step, whether you're running a MacOS or Windows machine.
Computing

Google Chrome 70 is finally getting a picture-in-picture mode

Picture-in-picture mode is finally coming to Google Chrome 70 on Mac, Linux, and Windows. The feature not only applies to YouTube but also any other website where developers have chosen to implement it.
Computing

Intel's 9th-gen chips could power your next rig. Here's what you need to know

The Intel Core i9-9900K processor was the star of the show for consumers, but a powerful 28-core Xeon processor also led announcements. Here's everything you need to know about the latest Intel chipsets.
Computing

Core i9s and Threadrippers are all powerful, but should you go AMD or Intel?

The battle for the top prosumer CPUs in the world is on. In this head to head, we pit the Core i9 versus the Threadripper to see which is the best when it comes to maximizing multi-core performance on a single chip.
Computing

Despite serious security flaws, D-Link will (again) not patch some routers

D-Link revealed that it won't patch six router models despite warnings raised by a security researcher. The manufacturer, for the second time in a span of about a year, cited end-of-life policies for its decision to not act.
Computing

Apple’s latest feature ensures MacOS apps are safer than ever

MacOS is mythically known for being more immune to viruses than Windows, but that doesn't mean there isn't room to make it safer. Apple is using an app notarization feature to protect users from downloading malicious apps.