Atari reveals plans for social gaming push

atari reveals plans for social gaming push neon logoAtari has been looking closely at the modern video game industry to identify the direction it should take next.  According to current CEO Jim Wilson, who has been speaking to CNN, their new approach will be to continue building a library of updated classic titles, while also moving into the burgeoning social gaming market.

Atari has already started to change their mobile gaming strategy and adapt well-known titles for iOS and Android. Asteroids: Gunner and Breakout: Boost are two of the most recent, and show Atari’s adoption of the “freemium” model, where the game is free to download, but in-app purchases are often needed to advance in the game or unlock new levels.

Breakout: Boost attracted 2 million downloads during its launch month, and Asteroids: Gunner reached the iTunes Top 10 list in its first two weeks of release.  Mr. Wilson says Atari’s brand name is very recognizable, and this “discoverability” is crucial to success in the App Store.

The company has between 10 and 15 new titles planned for the coming year, some of which will be re-releases, while others will be new titles created by outside developers, but remaining true to the brand. The intention is to “bring back a powerful brand that consumers know and love” according to Wilson, but can some re-hashed classics and a series of social games do that?

It will perhaps depend on their definition of “social gaming”, as more-often-than-not, this means free games that rely heavily on in-app purchases to succeed.

Having already had a go at the MMO genre with City of Heroes before selling off Cryptic Studios, Atari’s plan is to appeal to gamers outside their existing fanbase, indicating it’s targeting companies such as Zynga rather than Blizzard this time around.

Product Review

Huawei’s monster Mate 20 X makes the Galaxy Note 9 look small

The Huawei Mate 20 X has a 7.2-inch screen, but is surprisingly manageable to hold, yet still a little too big to carry around. Huawei’s pushing the phone’s ability as a mobile gaming handheld, challenging the Nintendo Switch.
Home Theater

Google Chromecast and Chromecast Ultra: Everything you need to know

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Gaming

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Gaming

The hottest Nintendo Switch games you can get right now

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now, from Super Mario Odyssey to Fortnite.
Movies & TV

Latest 'Daredevil' season 3 preview puts the spotlight on Wilson Fisk

Season 3 of Daredevil will premiere October 19 on Netflix, so here is everything we know about the next set of adventures featuring Marvel Comics' man without fear before the third season's debut.
Gaming

Here's where Xur is and what he has for wares this week in 'Destiny 2: Forsaken'

The weekly vendor in Destiny 2: Forsaken always brings Exotic weapons and armor, some of the toughest loot to find in the game. Here's everything you need to know to track down Xur: Where he is, when he shows up, and what he's stocking.
Product Review

Kill a Nazi while skiing in ’Battlefield V: War Stories’

World War II is hardly a unique setting for a shooter, but Battlefield V’s War Stories has managed to liven it up. Our preview left us eager to see more of the new Battlefield’s single-player story.
Gaming

‘Call of Duty: Black Ops 4’ adds Black Market system to dress up your soldier

Call of Duty: Black Ops 4 added the Black Market system to PS4 today, giving players new ways to unlock and acquire additional customization items, such as outfits for Specialists.
Computing

In 2018, the rivalry between AMD and Intel has become more interesting than ever

When it comes to selecting a CPU for your PC, there's no shortage of chips for you to choose from. With Ryzen, Threadripper, and Core i9 CPUs though, the AMD vs. Intel argument is muddier than ever.
Gaming

The best video games to gift this holiday season, from ‘Spider-Man’ to ‘Hitman 2’

The holidays are quickly approaching and you might be looking for ideas on what to get your favorite gamer. Here are the best games you can buy for your gaming loved ones this holiday season.
Gaming

Have problems with your Xbox One? We have the solutions

The Xbox One has evolved over the years, but so have its problems. Thankfully, we have solutions for some of the console's most enduring problems, whether you're experiencing issues with connectivity or your discs.
Computing

Gaming on a laptop has never been better. These are your best options

Gaming desktops are powerful, but they tie you down to your desk. For those of us who prefer a more mobile experience, here are the best gaming laptops on the market, ranging from budget machines to maxed-out, wallet-emptying PCs.
Computing

Choose your weapon wisely -- these are the best keyboards for gaming on your PC

Your PC isn't complete without one of the best gaming keyboards on the planet. We have a list spanning full-sized models to compact versions from Razer, Cooler Master, Corsair, Logitech G, and more.
Gaming

Why are game studios run like sweat shops? The human toll of ‘crunch time’

After the revelation of 100-hour work weeks in Red Dead Redemption 2’s development, we spoke with a number of developers about what it’s like to work in crunch culture in the game industry.