MTV: Music Television and Microsoft have announced a global marketing alliance to unveil the next-generation Xbox video game system on MTV channels in the United States, Asia Pacific and Europe, allwithin a 24-hour window — a first for the video game industry. The highly anticipated console will be revealed to video game fanatics, music lovers and MTV viewers via a high-energy half-hourprogram titled “MTV Presents: The Next Generation Xbox Revealed.” The special will be hosted by entertainment icon, seasoned gamer and Xbox fanatic Elijah Wood, known globally for the AcademyAward-winning “Lord of the Rings” trilogy. Island Records’ renowned Las Vegas rockers The Killers will deliver electrifying performances throughout the special. The global broadcast will premiereThursday, May 12, at 9:30 p.m. EDT in North America and on Friday, May 13 in other regions around the globe (local air times below).
Viewers will get an exclusive look at the Xbox vision for the next generation — one that ensures that the user experience is always connected, always personalized and always in high definition. The special will feature never-before-seen, action-packed gameplay of future Xbox games, a peek into the future of the Xbox Live online gaming service, backstage celebrity interviews and exclusive insider footage on the making of the next-generation console.
The inside look at the next-generation Xbox will continue at MTV.com, where after the special, viewers will find extended event coverage including behind-the-scenes video, photos and other special extras. MTV.com will also provide ongoing in-depth coverage of the next-generation Xbox highlighting the latest news, product details and previews of hot next-generation games.
“MTV Presents: The Next Generation Xbox Revealed” will be broadcast around the world. Local market times are as follows:
North America: Thursday, May 12, at 9:30 p.m. (21:30)
Japan/Asia: Friday, May 13, at 11:30
Europe: France: Friday, May 13, at 19:00
Germany: Friday, May 13, at 19:00
Italy: Friday, May 13, at 23:30
Netherlands: Friday, May 13, at 19:30
Poland: Friday, May 13, at 21:00
Portugal: Friday, May 13, at 20:00
Romania: Friday, May 13, at 20:00
Scandinavia: Friday, May 13, at 22:00
Spain: Friday, May 13, at 21:30
U.K.: Friday, May 13, at 20:00
Australia: Friday, May 13, at 19:00
