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Microsoft’s Allard Downplays Graphics

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“Speaking in an exclusive interview, Microsoft’s J Allard has downplayed the importance of graphics in the next generation of consoles – saying that it’s creativity, not visual quality, which will sell the next 100 million consoles.

“We can’t get all hung up as an industry and say it’s all about graphic fidelity,” Allard commented. “I kind of put the ‘does it look better?’ secondarily. Not because it’s not important, not because I don’t think we’re not going to have a system to do it, but because we’re almost good enough.”

Read the full interview at Gamesindustry.biz

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Of course Microsoft’s stance on graphics and power were the complete opposite with the original Xbox system since it is the most powerful of the current consoles available. But now that Sony’s Playstation 3 supposedly has more hardware power, Microsoft is touting that games and creativity win the race for your living room, not graphics power. Nintendo has been arguing this for years but to no avail.

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I'm the co-founder and CEO of Digital Trends Media Group, which I launched in 2006 out of my home office to share my passion…
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