SanDisk’s entry into the video game market comes as companies that manufacture portable video game consoles develop devices that include slots for standard flash memory cards. The company has adopted unique game packaging and redesigned the “look and feel†of the cards to spur sales among younger consumers.
Christina Day, SanDisk product marketing manager, said, “The new generation portable game consoles now incorporate digital audio players, video players and photo viewers. Our flash memory cards are a natural fit with these products as game users need incremental storage for their music, video and photos. Consumers also can use the cards to store their game content such as trailers and demos, game levels and to download and store any data from the included WiFi connectivity of the PlayStation Portable PSP.â€
The Memory Stick PRO Duo cards in game packaging will be sold in capacities ranging from 128MB to 1 gigabyte (GB) with suggested retail prices from $39.99 to $159.99. SD cards for the game market will be sold in several capacities from 128MB to 1GB with suggested retail pricing of $34.99 to $104.99. The cards will start shipping to stores this month.
