Toshiba Launches HD DVD Players…in Japan

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Toshiba has become the first company to offer next-generation DVD players for sale, by introducing its first HD DVD players to the Japanese market today.

Toshiba is set to market two HD DVD players (the HD-XA1 and HD-A1) in the United States beginning in April, coinciding with the first HD DVD-format movie releases from major studios. Toshiba pushed back its HD DVD launch from March 28 into April to enable studios to have HD DVD content available to consumers at launch.

In Japan, the company’s first HD DVD players are priced at Â¥110,000, roughly $940 US. In the U.S., the HD-XA1 will be prices around $800, while the HD-A1 will ring up at about $500.