Skip to main content

YouTube TV warns that it still hasn’t reached deal with NBCUniversal

YouTube TV today dropped an update on its ongoing talks to renew its deal with NBCUniversal — and the news isn’t good. “We have not yet been able to reach an equitable agreement,” it wrote in an email to customers.

If no deal is reached by September 30, YouTube TV will lose access to NBC, Bravo, CNBC, E!, Golf Channel, MSNBC, Oxygen, SYFY, Telemundo, The Olympic Channel, Universal Kids, Universo, and USA Network. [Update Oct. 1: The two companies agreed to a “short extension.”]

Recommended Videos

This is another one of those instances in which two multibillion-dollar companies — essentially Google and Comcast, which own YouTube TV and NBCUniversal, respectively — are going at it in public in classic he said/she said style. It’s hard to to tell which could be the unreasonable party. In the meantime, customers are caught in the crossfire.

Says YouTube TV in its latest communique:

Our ask is that NBCU treats YouTube TV like any other distributor. In other words, for the duration of our agreement, YouTube TV seeks the same rates that services of similar size get from NBCU so we can continue offering YouTube TV to members at a competitive and fair price.

It’s tough for those of us on the outside to put any sort of numbers on things. YouTube TV in October 2020 announced that it had more than 3 million paid subscribers. But it hasn’t issued any public updates since then. It could now have more, or it could have fewer. Hulu With Live TV, meanwhile, reported 3.7 million subscribers as of parent company Disney’s third-quarter earnings. Sling TV reported 2.44 million subscribers following its second quarter of 2021. So we could, perhaps, glean that NBCUniversal wants to charge YouTube TV more for its channels than it is charging Hulu With Live TV.

But that’s just speculation. NBCUniversal hasn’t issued a press release on the impasse, but it did spin up a full website — YouNeedChannels.com — and has been running a crawl on NBC affiliates alerting customers to the impending loss of content.

Should no deal be reached, YouTube TV says it’ll lower its monthly rate by $10 to $55 while the NBCUniversal content is off the service.

Interestingly, YouTube TV also is pointing its customers to Peacock Premium so that they’ll still be able to watch things like live sports, including NFL football and the English Premier League. Peacock Premium runs $5 a month and includes advertising on much of its on-demand content. That bit makes a little more sense if a (paywalled) post from investor research firm LightShed Partners is to be believed. As Ars Technica tells it, NBCUniversal was demanding that YouTube TV also pay for Peacock access as part of the renewal — never mind that Peacock is an over-the-top service that doesn’t really have anything to do with linear television channels. So it could be YouTube TV at least attempting to throw NBCU a bone.

Phil Nickinson
Former Digital Trends Contributor
Phil spent the 2000s making newspapers with the Pensacola (Fla.) News Journal, the 2010s with Android Central and then the…
You Asked: Sony vs. Sony, neon TVs, and YouTube in HDR
You Asked Feature

This week on You Asked: The Sony A80L versus the 2024 Bravia 8 OLED, how to fix colors that look like neon on your TV, who actually cares about TV speakers, and why aren’t more TV review videos on YouTube in HDR?

How to fix colors that look like neon on your TV

Read more
YouTube apparently rolls back feature that irked Apple TV users
A video preview (or screensaver, if you will) for abstract pouring techniques on YouTube, as seen on an Apple TV.

A video preview (or screensaver, if you will) for abstract pouring techniques on YouTube, as seen on an Apple TV. Phil Nickinson / Digital Trends

Our long national nightmare is over. As spotted by the folks who blew the whistle in the first place (and picked up by 9to5Mac), you can now use the YouTube app on Apple TV without fear that YouTube itself will show a screensaver-like video as a preview of other videos when you're not actually watching a video in the first place because you left the app idle.

Read more
YouTube Playables gets wider availability — here’s where to find it
Some of the games in YouTube's Playables collection.

Some of the games in YouTube's Playables collection. YouTube

YouTube has officially launched Playables, a collection of free games that you can play via the iOS or Android YouTube apps, as well as the streaming giant’s website.

Read more