American Film Institute publicized the AFI Digital Content Festival, to be held on July 20 at AFI’s Hollywood Campus. The daylong event presents the best new digital and interactive content, with presentations including content created for cable and satellite television, mobile devices, games and broadband.
“With the Digital Content Festival, as well as in our year-round Digital Content Lab, AFI raises the bar for content and technology companies alike. Our intention is to inspire great work in these exciting new media forms and to provide a common ground for everyone who wants to create great entertainment in our shared digital future,” stated AFI’s Director and CEO, Jean Picker Firstenberg.
AOL, Fox Mobile Entertainment; SVP Digital Music & Media, MTV Networks, BBC, AOL Music on Demand, The Interactive Channel, Interactive Media Group, Sesame Street Workshop, among others will top the list of invitees.
The newly relaunched AFI Digital Content Lab, formerly the Enhanced Television Workshop, will organize the scheduled festival. For more than seven years, this collaborative production workshop has matched television content companies with technology and design innovators to cutting-edge interactive uses, which have been successfully marketed.
Six content companies were chosen for production or development projects in the AFI Digital Content Lab, beginning this month: A&E Television Networks, Reuters, Simmons Lathan Media Group, Telemundo, WWE and Zodiac Gaming LLC.
Participants from recent years include ABC, Disney Channel, Discovery Networks, HBO, Showtime, CNN, Turner Classic Movies, Bravo, MTV, Nickelodeon, Sesame Street, WGBH, KCET, KQED, ITVS and 35 others. The Corporation for Public Broadcasting and the Microsoft Corporation sponsor The AFI Digital Content Lab.
