Nooka has enlisted the help of famed designer Karim Rashid for the creation of the company’s first circular watch design, called the Yogurt. The company created the watch with the concept of universal language and democratic design in mind. The soft and flexible polyurethane watch features a circular face that tells time using digital hexagons for the hour in the center, and small dashes representing minutes on the outer circle. Untraditional as it is, we don’t think you’d spend any extra time looking at your watch with this ‘universal’ design. The watch will come in six different ‘flavor’ colors and will have a sleep mode and 12 or 24 hour display mode. Nooka Yogurt, $130.