Skip to main content

Meta’s new professional mode for content creators allows up to $35K in earnings

Meta has faced stiff competition from TikTok and Twitter, the latter of which recently released a new policy for Super Follows to help increase creator revenue. Now, the social media giant formerly known as Facebook has introduced a “professional mode” for eligible creators, allowing them to earn revenue without creating a separate page on their platform. 

The announcement was recently made on Meta’s for Creators blog. One of the monetization options available will be the Reels Play Bonuses program, which permits creators to earn up to a not insignificant $35,000 based on the number of views of their qualifying reels.

A screenshot of the Sandbox metaverse map.
Image used with permission by copyright holder

Meta is also offering some welcome changes via this new mode. Users will be able to save drafts of their reels during the creation process, and the new platform will allow them to create longer, 60-second reels. Content creators will also find it easier to compose a video by selecting multiple clips. 

Once users have turned on the professional mode for their profile, all users can follow them and see the content in their feed. However, users will still be in charge of what content they share and with whom, letting them share information privately instead of publicly.  This is a good tactic to prevent abuse and harassment of creators. Finally, professional mode offers access to profile and post insights. Creatives will be able to see a number of statistics related to their content, including but not limited to the total number of post shares, reactions, and comments that posts have. They will also be able to review their follower growth timeline.

Thisprofessional mode program is currently open on an invite-only basis. Meta has clarified that these features will be extended only to professional content creators who are based in the United States for now. It will gradually be introduced to other creators, both in the U.S., as well as in other countries, though just when is currently unknown. Professional mode is expected to launch in 2022 to Meta’s global platform, once Facebook Reels is available in other countries.

Editors' Recommendations

Sahas Mehra
Former Digital Trends Contributor
Sahas is a freelance writer who specializes in writing on Tech, Health & Wellness, and Gaming. He covers the Mobile…
Google Pixel 8: all the latest rumors and what we want to see
Google Pixel 8 leaked render.

The Google Pixel 8 and Pixel 8 Pro are on their way. Google's fallen into a pretty reliable release pattern for Pixel phones, meaning we can safely expect a new lineup of flagship Pixels each year. In 2023, that means the Pixel 8 and 8 Pro.

The Google Pixel 7 and Google Pixel 7 Pro are two excellent devices -- possibly two of the best smartphones Google has ever made. But while they have some serious strengths, several problems and missed opportunities drag both phones down. This wouldn't be a problem if the competition were standing still, but it's not. The Apple iPhone 15 Pro is a beast, and the Samsung Galaxy S23 Ultra is quite possibly one of the best smartphones ever created. So what's a humble Pixel to do?

Read more
How to track an Android phone, tablet, or smartwatch
Sage green Pixel 6a and Snow Pixel 7a in hand

Losing your smartphone can be an absolute nightmare. Not only does your smartphone have all of your most precious photos, videos, and chats saved on it, but it may have information of a more sensitive nature too (like banking apps). That's a big part of the reason why we all experience that familiar skipped heartbeat when we realize our phone isn't where we expect it to be. Thankfully, there are a number of ways you can keep track of all of your smart devices, whether phones or tablets, and even smartwatches.

Read more
Watch how the iPhone 15 handles the bend test that busted the Pro Max
YouTuber Zack Nelson bending an iPhone 15 to test its strength.

Earlier this week, we reported how popular tech YouTuber Zack Nelson busted the back of an iPhone 15 Pro Max when he subjected it to his bend test.

The back glass shattered with relatively little effort, which came as a great surprise not only to Nelson but to everyone watching, too.

Read more