Skype’s deals include publishers EMI Music, Warner/Chappell Music, Sony/ATV Music Publishing, and the U.K. artists’ rights association MCPS-PRS Alliance, and includes artists like Madonna, Green Day, and the Red Hot Chili Peppers. Ringtones from the Madonna songs “Like a Virgin” and “Vogue” are already available to Skype customers for $1.50 apiece, with other artists to follow soon.
Skype’s deals primarily give them access to songs from the publisher’s catalogs, but, except in the case of Warner/Chappell Music, doesn’t provide access to the master recordings. So, in many cases, Skype won’t be providing “master ringtones:” the company will have to separately purchase or produce versions of songs from the publishers’ catalogs to function as ringtones.
The move makes sense for Skype