The W Hotels chain appears to believe it’s onto a surefire winner with the addition to its wedding package of a special ‘Social Media Wedding Concierge’ who’ll tweet, Instagram, Vine, blog, and Facebook every precious moment of your special day.
Running until the end of the year, the deal, which is being offered to those tying the knot by four W hotels in New York, involves the services of a social media “expert,” according to marketing material received by the Huffington Post’s Bianca Bosker.
“From live tweets and #hashtags to Vine videos and Instagram filters, W’s Social Media Wedding Concierge will document the ‘I Dos’ and encourage guests to utilize a dedicated wedding hashtag for every one of their posts,” the hotel chain says.
You heard it right, your special concierge will tweet the ceremony and reception (“he’s putting the ring on her finger,” “Grandma’s tearing up,” “a brawl’s just kicked off by the cake,” that kind of thing), fire off Instagram photos and Vine videos, take care of the headache-inducing task of thinking up a unique wedding hashtag, and “encourage” guests to use the hashtag. And it’ll
only cost you $3,000.
What?!? I hear you cry. Is that all I get for my three grand? No, of course isn’t. Your concierge will also take the time to set up a blog and maintain it “before and after the big day,” though presumably they won’t be accompanying you on your honeymoon as well.
In the hotel chain’s marketing spiel, there’s also something about creating a Pinterest board “to inspire the couple” and a Shutterfly book containing all the “social media highlights from the day,” though it’s still hard to see how it arrived at the $3,000 figure.
What do you think? Is W Hotels ahead of the game on this one, or is it simply an overpriced gimmick seeking to exploit people’s addiction to social media? Sound off in the comments below.