Digital Trends
Andrew Mayer

Andrew Mayer

Andrew P. Mayer is a writer, digital entertainment consultant, and interactive designer. He has worked with (and for) numerous entertainment and game companies, including Sony, Warner Brothers, Zynga, Playfirst, and The Learning Company. You can discover more about him at www.levelupdesign.com.

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Gaming

A game designer explains why ‘Pokémon Go’ blew up (and what’s next)

Pokémon Go has quickly become the most popular Mobile game of all time, but can it sustain its momentum? A game designer breaks down the power of Pokémon.
Posted — By Andrew Mayer
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Gaming

Are you prepared to purchase a new game console every two years?

Apple’s magic formula gets fans to buy new hardware almost every year. Now, Microsoft and Sony want to put gamers through the same never-ending churn – and the new versions of each company’s console are designed to do exactly that.
Posted — By Andrew Mayer
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Gaming

It’s a numbers game! How analytics are turning games into distraction machines

Gaming analytics allow developers to hack your feeble human brain like never before, and highly refined games they’re cranking out with it are more like crack than art.
Posted — By Andrew Mayer
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