Andrew P. Mayer is a writer, digital entertainment consultant, and interactive designer. He has worked with (and for) numerous entertainment and game companies, including Sony, Warner Brothers, Zynga, Playfirst, and The Learning Company. You can discover more about him at www.levelupdesign.com.
Apple’s magic formula gets fans to buy new hardware almost every year. Now, Microsoft and Sony want to put gamers through the same never-ending churn – and the new versions of each company’s console are designed to do exactly that.