Skip to main content

If 007 had a powerboat, it would look a lot like Aston Martin’s new AM37

aston martin quintessence yacht am37 37 foot powerboat 01 news1
Image used with permission by copyright holder
So if you’re Aston Martin and you’re going to launch your first powerboat, it’s not going to be a bass fisher or a trawler, right? It’s going to be something that would look right at home blasting through the canals of Venice. That’s exactly what Aston Martin did. Aston Martin just introduced the AM37 day cruiser in Monaco, according to an Aston Martin press release.

The brand that is irrevocably linked to the James Bond franchise just can’t introduce anything stodgy or sedate. Aston Martin worked with naval architect Mulder Design and partnered with Quintessence Yachts to suss out the fine details and actually build the AM37.

Here’s how the Quintessence website introduces the AM37: “Every once in a while, something radically different from the norm is introduced to the world which alters people’s perceptions. In the powerboat industry, this game-changing moment has now arrived as earth meets water in the most spectacular way imaginable. For many years, those who love driving on both land and water have wondered how it might feel to own a boat that would match the ‘Power, Beauty and Soul’ of their Aston Martin car. Their wish – your wish – has now been fulfilled….Your life may never be quite the same again… .”

So what’s the makeup of this new “earth meets water” vessel? First off, there are two versions of the 37-foot powerboat, the AM37 and the AM37S.  The AM37, with an estimated top speed of 45 knots, comes with your choice of two 370hp Mercury diesel or two 430hp Mercury gas engines. The AM37S has an estimated maximum speed of 50 knots from twin 520hp Mercury gas engines.

It’s not just a speedboat, but a day cruiser. You can convert the table in the cockpit into a bed. By repositioning three lightweight carbon panels electrohydraulically, the open cockpit becomes an enclosed, luxurious, comfy space complete with air conditioning and mood lighting. If this rig doesn’t show up at the end of the next Bond movie, people may wonder why not.

There’s a lavatory on board along with a refrigerator, microwave oven, and coffee machine. For daytime use, a carbon-fiber bimini top slides up electrohydraulically and a swim platform extends from the aft deck.

The dashboard has design elements from Aston Martin cars, with navigation, control, and entertainment systems integrated. The steering wheel, throttle handles, and joystick are made of polished metals.

Marek Reichman, Aston Martin’s executive vice president and chief creative officer, sums up the new watercraft: “M37 is a pure translation of the Aston Martin DNA into an entirely new maritime concept. The powerboat reflects our values in terms of power, beauty, and soul. The most important attribute for Aston Martin is the design language and proportion — we have transferred this DNA into AM37. It was important to us when considering this project to make sure that the boat design was as beautiful and timeless as our cars. The AM37 is a striking boat with fantastic proportion and elegance.”

Bruce Brown
Digital Trends Contributing Editor Bruce Brown is a member of the Smart Homes and Commerce teams. Bruce uses smart devices…
Digital Trends’ Top Tech of CES 2023 Awards
Best of CES 2023 Awards Our Top Tech from the Show Feature

Let there be no doubt: CES isn’t just alive in 2023; it’s thriving. Take one glance at the taxi gridlock outside the Las Vegas Convention Center and it’s evident that two quiet COVID years didn’t kill the world’s desire for an overcrowded in-person tech extravaganza -- they just built up a ravenous demand.

From VR to AI, eVTOLs and QD-OLED, the acronyms were flying and fresh technologies populated every corner of the show floor, and even the parking lot. So naturally, we poked, prodded, and tried on everything we could. They weren’t all revolutionary. But they didn’t have to be. We’ve watched enough waves of “game-changing” technologies that never quite arrive to know that sometimes it’s the little tweaks that really count.

Read more
Digital Trends’ Tech For Change CES 2023 Awards
Digital Trends CES 2023 Tech For Change Award Winners Feature

CES is more than just a neon-drenched show-and-tell session for the world’s biggest tech manufacturers. More and more, it’s also a place where companies showcase innovations that could truly make the world a better place — and at CES 2023, this type of tech was on full display. We saw everything from accessibility-minded PS5 controllers to pedal-powered smart desks. But of all the amazing innovations on display this year, these three impressed us the most:

Samsung's Relumino Mode
Across the globe, roughly 300 million people suffer from moderate to severe vision loss, and generally speaking, most TVs don’t take that into account. So in an effort to make television more accessible and enjoyable for those millions of people suffering from impaired vision, Samsung is adding a new picture mode to many of its new TVs.
[CES 2023] Relumino Mode: Innovation for every need | Samsung
Relumino Mode, as it’s called, works by adding a bunch of different visual filters to the picture simultaneously. Outlines of people and objects on screen are highlighted, the contrast and brightness of the overall picture are cranked up, and extra sharpness is applied to everything. The resulting video would likely look strange to people with normal vision, but for folks with low vision, it should look clearer and closer to "normal" than it otherwise would.
Excitingly, since Relumino Mode is ultimately just a clever software trick, this technology could theoretically be pushed out via a software update and installed on millions of existing Samsung TVs -- not just new and recently purchased ones.

Read more
AI turned Breaking Bad into an anime — and it’s terrifying
Split image of Breaking Bad anime characters.

These days, it seems like there's nothing AI programs can't do. Thanks to advancements in artificial intelligence, deepfakes have done digital "face-offs" with Hollywood celebrities in films and TV shows, VFX artists can de-age actors almost instantly, and ChatGPT has learned how to write big-budget screenplays in the blink of an eye. Pretty soon, AI will probably decide who wins at the Oscars.

Within the past year, AI has also been used to generate beautiful works of art in seconds, creating a viral new trend and causing a boon for fan artists everywhere. TikTok user @cyborgism recently broke the internet by posting a clip featuring many AI-generated pictures of Breaking Bad. The theme here is that the characters are depicted as anime characters straight out of the 1980s, and the result is concerning to say the least. Depending on your viewpoint, Breaking Bad AI (my unofficial name for it) shows how technology can either threaten the integrity of original works of art or nurture artistic expression.
What if AI created Breaking Bad as a 1980s anime?
Playing over Metro Boomin's rap remix of the famous "I am the one who knocks" monologue, the video features images of the cast that range from shockingly realistic to full-on exaggerated. The clip currently has over 65,000 likes on TikTok alone, and many other users have shared their thoughts on the art. One user wrote, "Regardless of the repercussions on the entertainment industry, I can't wait for AI to be advanced enough to animate the whole show like this."

Read more