With the spotlight in recent days fixed firmly on Samsung and its all-singing, all-dancing Galaxy S4 smartphone, the Apple marketing machine has decided its response should be to remind consumers of why the iPhone should still be worthy of their consideration, even if it doesn’t have Air Gesture capability, Smart Scroll eye-tracking technology, dual-shot functionality, NFC technology and [add Samsung Galaxy S4 feature of your choice here].
Over the weekend the iPhone maker took it upon itself to post a new page on its website extolling the virtues of its iPhone 5 device, a webpage that seemed desperate to be heard above the lively hubbub accompanying the launch of Samsung’s new high-end Android device.
The lengthy Why iPhone webpage (come to think of it, it’d be perfect for trying out the S4’s Smart Scroll eye-tracking feature) covers everything from the iPhone 5’s “great” battery life to its “popular” camera.
Titled There’s iPhone. And then there’s everything else, it helpfully informs the reader of a number of the handset’s features, and why the Cupertino company thinks its device is so darn special. It mentions “eight straight customer satisfaction awards” from JD Power and Associates, it informs us that “every detail has been considered”, and it reminds us that “only the iPhone has the Retina display” – even though its ppi comes in at 326 compared to the S4’s 441.
In all, Apple lists 12 points about what it feels makes the iPhone special. The timing of the release of the new webpage has left some Apple watchers questioning the wisdom of such a move. Of course, the Cupertino tech giant has been feeling the heat from rivals like Samsung for some time now, but now it appears to be showing that it’s feeling the heat.
The webpage came just a few days after Apple marketing chief Phil Schiller attempted to belittle Android handsets, saying they were “often given as a free replacement for a feature phone and the experience isn’t as good as an iPhone.”
He added, “When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with. They don’t work seamlessly together.”
Now all eyes are on Apple to see what it brings to the table with the next iteration of the iPhone….
It does not take a genius to see that the iPhone sucks period. That whole thing about having to sign-in to nine accounts on an Android phone is bullshit. I have one account and done. I can buy everything from the G Play store for that one account. I can tweet, G+ and pretty much all other social networks. Oh and don’t get me started with Google Now is like the best fucking thing since slice bread.
It seems like Apple has turned into the Microsoft of the 90′s-early 2000′s. If you can’t beat them sue them if that does not work then attack them and when that does not work, just simply start spreading lies about the competition.
There ya go fanboys, such a great company and its giving you guys an awesome justification why you spent all that money on shit ass tech that we Android users have had for the past 2-3yrs. Panorama on your cam phone really? WTF!
Apple looks desperate.I have an iPhone but my next phone will be Galaxy S 4.
Why? Go with the HTC One.
HTC is great. In my opinion 100x Better then samsung, 9001x Better then Apple.
With all the features the S4 has and the new design you actually had the nerve to even make that comment? Really????…
I’m not gonna argue HTC being a great company though and being better phone-wise then Apple but Samsung has created NEW Standards now for the rest to follow or get left behind. (Apple)
If you need a better one, move on from the straggler.
iPhone 5 was a total ripoff considering their iPod 5th Gen is practically the same. Just slap a Voip App on that get a LTE Hotpsot. No contract, $50 a month for 5GB data talk and text.
Slimmer, lighter & more memory.
But even at $299.. Ehh.
You’re Better off with the Nexus 4. =)
DAM! i’m cracking up just reading the comments. I have to say I do get a boner just from reading these comments hating on Apple is awesome.
Bet you can’t guess what I did with the Iphone 3g a few years back that I was soo inlove with?
I swapped it for a nokia n95 “YES” a nokia n95 because I felt like I had to escape from the Iprison app called IOS!
Now I’m rocking a GS2 and LOVING EVERY SECOND,rooting flashing gaming torrents tethering microsd removable battery….And I’m predicting that Apple will add all these features and call it the “ALL new Iphone.”
Good. Show how the iPhone is pretty much insuperior in every way. Thanks apple for proving our point.
I will stick to Apples from a tree…
“When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with. They don’t work seamlessly together.”
This is sort of true though haha.
The iPhone is about a seamless experience, I get that, but Apple really is missing technology which should be in their phones, like NFC, a higher resolution camera and perhaps a larger screen.
I guess knowing Apple, they don’t want to just add new technology to their phones unless they have an app/ecosystem tied to it. Why just add NFC by itself without the apps or features to take advantage of it?
I agree… Lets start with iCloud verses using iTunes & the issues that arise. Apple has ppl using both and running into sync issues. Setting up emsil is problematic too when you want to use your email, especially when you have your own business email. I get calls in everyday asking for help to fix those issues. Definitely not as seamless as they say.
So by now you would figure Apple would include a manual with all of their products on using Icloud vs iTunes and getting an Apple ID since it is required even for people that may not need it. (It does exist. Trust me.) Such is needed.
That’s funny that you mention a manual. I was repackaging an older iPad we had at the house to give to my mother-in-law and I was looking for a manual for it. I quickly realized there wasn’t one. Then I decided not to give her the iPad because I didn’t want to have to walk her through setting it up and using it. I don’t want to be her tech support haha.
I don’t get it. I sign into Gmail. That’s it. What are the 9?
When I had my Xperia S it wasn’t so easy. I was signed into Gmail, but had to re-register for the Sony store for Playstation apps, separately than the Google Play store.
Good point – the only accounts you have to sign up for outside of google are the ones we’ve all used before google and apple became one-stop shops. i.e. yahoo, flickr, facebook, etc. You’d have to sign into them on your iOS device too if you prefer to use them.