Skip to main content
  1. Home
  2. Mobile
  3. Legacy Archives

Aviary hits 50 million monthly users, announces plan for first overseas office

Add as a preferred source on Google

aviaryPhoto-editing software company Aviary continues to go from strength to strength, announcing on Tuesday that it now has over 50 million monthly users. On top of that, it’s about to open its first international office, in Japan.

Aviary CEO Tobias Peggs said in a blog post Tuesday “more than 50 million people have made their pictures look awesome with Aviary’s Photo Editor in the last 30 days,” with four billion images edited.

Recommended Videos

The pace of growth is certainly impressive, as just two months back the New York-based startup said that 35 million users had used its filters to jazz up a total of three billion images. In fact, Peggs said in his post that Tuesday’s 50 million milestone represents 100 percent growth in the last six months alone.

Of course, Aviary’s figures include photos edited using partner apps as well its own Aviary app. And with so many software developers and companies partnering with Aviary to use its photo-editing software and range of filters, Peggs happily acknowledges their contribution in helping to make his company a success, offering them all a big thank you in his blog post.

Aviary currently has 4,662 partners – including the likes of Flickr, PicStitch, Photobucket, and Twitter – up from 3,500 just two months ago. Not bad going for a startup that only went down the mobile route in the latter half of 2011. Prior to that, it focused on Web-based image editing tools, but offering its SDK to mobile developers has really been the key to its success, with so many software developers eager to introduce Instagram-like filters into their photo apps.

In a push to further increase its number of partners, the company announced it’ll be opening its first international office next month – in Tokyo, Japan.

“This year, we’ve seen huge demand from users and partners right across Asia,” Peggs said in his post. “Partners are taking advantage of our localized SDK for photos and stickers, and are also working with us to create custom content for their users.”

Aviary is already partnered with Mixi – one of Japan’s most popular social networks – a fact which influenced its decision to set up shop there.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Snapchat Planets Meaning: Order, Rankings, and How Friend Solar System Works
Snapchat Planets turns your best friends list into a solar system, and yes, your orbit says a lot
Snapchat Planets being shown on the Snapchat app on iPhone.

Snapchat+ includes several exclusive features, but few have generated as much curiosity as Snapchat Planets. Part of the app's Friend Solar System, it transforms your Best Friends list into a planetary ranking, assigning each of your top eight friends a planet based on how often you interact.

From Mercury, which represents your closest friend, to Neptune, which represents your eighth closest, the system offers a quick visual snapshot of your interactions. But what do the different planets actually mean, and how does Snapchat decide who gets which one?

Read more
How to use WhatsApp Web
We'll show you how to use WhatsApp on your desktop or laptop
WhatsApp Web

As one of the most popular messaging services, you’ve already heard of WhatsApp. From its humble beginnings in 2009—two years before Apple introduced iMessage—to its acquisition by Facebook (now Meta) in 2014, WhatsApp has become the dominant messaging platform around the globe.

In recent years, it's grown even more potent with new features like video messages, self-destructing voice messages, the ability to edit sent messages, and more. We even finally got an WhatsApp iPad app in May 2025.

Read more
What is WhatsApp? How to use the app, tips, tricks, and more
From setting it up to mastering hidden features, here is your complete guide to WhatsApp.
WhatsApp app store listing open on iPhone

There's no shortage of messaging apps out there. The past decade has given us more options than we know what to do with, largely because smartphones demanded something better than plain old SMS.

Both the App Store and the Play Store are packed with apps that promise to revolutionize the way we communicate. Most of them didn't make it. The truth is, a messaging app is only as good as the number of people using it, and most apps never cross that threshold.

Read more