google-facial-recognition-app

Google says it has an app in the works that could allow users to access someone's contact information simply by taking their picture. Scared yet?

Getting a girl’s phone number could soon be as easy as snapping a picture of her face — as long as she agrees to it first, of course.

According to CNN, Google is currently working on a face recognition app for mobile devices that would allow users to access someone’s contact information simply by taking their picture.

That photo would then be used to identify other photographs of that person that connect to personal contact information.

While this may sound a little too much like the beginning of a dystopian future society where privacy has become entirely obsolete (or at least the start of an identity theft nightmare), fear not. Google’s engineering director for image-recognition detection Hartmut Neven says privacy is one of the company’s top concerns in the development of the app.

“We recognize that Google has to be extra careful when it comes to these [privacy] issues,” Neven told CNN in an interview.

The app will reportedly require people to check a box before Google would have permission to access their pictures and private contact information, which could include everything from name and email address to phone number, home address or a Facebook page.

Neven, whose company Neven Vision Google acquired in 2006, says that Google has long had the capabilities to provide a search engine that is based on images, rather than text. Concerns within the company about how such a service would be received by privacy advocates has kept Google from rushing to release facial recognition products.

The app would reportedly have similar functionality to Google Goggles, which provides users with information about a product by taking a picture of it. The service could also be closely linked to Google’s social networking endeavors, like the newly announced social-search tool, dubbed +1, which the company reveal this week.

It makes sense for Google to be cautious about privacy. Just this week the search giant agreed to regular independent privacy audits for the next 20 years in a settlement with the Federal Trade Commission. The settlement stemmed from an FTC investigation into whether Google’s Buzz social networking service violated users’ privacy by automatically revealing their user email contacts and correspondence.

A majority of people are “rightfully scared” of a technology that can reveal personal data through facial-recognition, admits Neven, “In particular, women say, ‘Oh my God. Imagine this guy takes a picture of me in a bar, and then he knows my address just because somewhere on the Web there is an association of my address with my photo.’ That’s a scary thought. So I think there is merit in finding a good route that makes the power of this technology available in a good way.”

Showing 9 comments

  1. Gabriel Elliott at 5:13pm 1st April 2011 It was only matter of time
  2. Zachary Sosland at 8:46am 1st April 2011 Finally, Google answer to stalking people!
  3. Adam Hughes at 1:57pm 1st April 2011 @ personal privacy is not an illusion, it's just violated a lot in ways most people don't know about, but this has the potential to go much farther than anything we have seen before.
  4. Adam Hughes at 1:55pm 1st April 2011 @jackMeeeeeeeee Toooooooooooo!! WTFNeat trick, devastating applications.
  5. Damon Schmitt at 3:39am 1st April 2011 Personal privacy is an illusion. People get frightened of a potential, imaginary insane stalker, meanwhile in the midst of all of your privacy, the banks and corporations are already raping you, financially. Privacy =/= freedom.
  6. Brent R Jones at 1:09am 1st April 2011 Wow, finally a reason for men to wear make-up.
  7. Michael Schmidlen at 12:53am 1st April 2011 Google is clearly trying to see how far they can push the envelope before they get slapped, and they are about to get a smackdown of biblical proportions by continuing down this path...
  8. Chris Johnson at 12:22am 1st April 2011 Very Back to the Future II.Watch out for Iko Fujitsu-san.
  9. Jack Ohaider at 12:06am 1st April 2011 Quite frankly, This terrifies me.
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