Skip to main content
  1. Home
  2. Mobile
  3. Legacy Archives

Samsung arrives on Apple’s doorstep as it breaks ground on new R&D facility

Add as a preferred source on Google

samsung campus 1A month after opening a new research and development facility in the shadow of Nokia’s head office in Finland, Samsung is today breaking ground on a new campus just down the street from Apple’s Silicon Valley base. The Korean company currently has only a relatively small presence in the area.

Following in the footsteps of Apple, Facebook and Amazon, who also have plans for ultra-modern offices, the Korean company’s San Jose campus will cover 1.1 million square feet with the main building comprising 10 floors, including, says Samsung, “two partially open-air floors above ground that allow employees to be outdoors within the building.”

Recommended Videos

Designed by renowned architecture firm NBBJ – which is also responsible for the design of Amazon’s forthcoming Seattle-based HQ – the futuristic-looking facility, which will house around 2,000 workers, is designed to be energy efficient.

NBBJ elaborates on its website: “A rooftop solar array on the parking garage will provide renewable energy; the tower’s façade is designed to reduce solar heat gain, which reduces energy costs related to cooling a building; clear glass will allow natural light deep into the floorplate; and trees and water features provide connections to the environment.”

samsung campus 3
Image used with permission by copyright holder

The campus, due to open in 2015, will also include a star-shaped cafeteria, rain gardens, a lawn garden, courts for basketball and badminton, and a parking garage. Some of the facilities will be open to the public.

Jim Elliot, Samsung’s vice president of memory marketing, said on the tech giant’s website that his company was starting to outgrow many of its facilities, causing it to look at new locations around the world.

“Clearly, a critical part of our expanding identity needs to be housed in the US,” Elliot said, adding, “We looked at Silicon Valley and states beyond California as possibilities, but when all was said and done, we selected Silicon Valley as a much larger home base for housing some of the best minds in the country.”

Expanding its presence in Silicon Valley will allow Samsung to compete with Apple and other tech companies in the area for the same employees.

Speaking earlier this year, Young Sohn, Samsung’s chief strategy officer, said of the company’s move into the area, “This is the epicenter of disruptive forces and I want to make sure we’re part of those disruptions.”

samsung campus 2
Image used with permission by copyright holder

Samsung has been splashing the cash globally recently on the construction of a number of new R&D facilities. Last month the tech company established an R&D presence in northern Europe with the opening of a facility in the Finnish city of Espoo – the exact same place where Nokia, once the king of the mobile market – has its head office.

And just last week Samsung said it would be investing $4.5 billion in the construction of five new R&D centers in its home country, including a cutting-edge design research facility for 10,000 designers, software developers and strategists to be built in Seoul.

Samsung’s R&D network currently employs more than 40,000 people at 26 centers in 11 countries. In 2012, the company spent $10.4 billion on research and development, the most it’s ever spent on R&D in a single year.

[Images: Samsung]

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Topics
Snapchat Planets Meaning: Order, Rankings, and How Friend Solar System Works
Snapchat Planets turns your best friends list into a solar system, and yes, your orbit says a lot
Snapchat Planets being shown on the Snapchat app on iPhone.

Snapchat+ includes several exclusive features, but few have generated as much curiosity as Snapchat Planets. Part of the app's Friend Solar System, it transforms your Best Friends list into a planetary ranking, assigning each of your top eight friends a planet based on how often you interact.

From Mercury, which represents your closest friend, to Neptune, which represents your eighth closest, the system offers a quick visual snapshot of your interactions. But what do the different planets actually mean, and how does Snapchat decide who gets which one?

Read more
How to use WhatsApp Web
We'll show you how to use WhatsApp on your desktop or laptop
WhatsApp Web

As one of the most popular messaging services, you’ve already heard of WhatsApp. From its humble beginnings in 2009—two years before Apple introduced iMessage—to its acquisition by Facebook (now Meta) in 2014, WhatsApp has become the dominant messaging platform around the globe.

In recent years, it's grown even more potent with new features like video messages, self-destructing voice messages, the ability to edit sent messages, and more. We even finally got an WhatsApp iPad app in May 2025.

Read more
What is WhatsApp? How to use the app, tips, tricks, and more
From setting it up to mastering hidden features, here is your complete guide to WhatsApp.
WhatsApp app store listing open on iPhone

There's no shortage of messaging apps out there. The past decade has given us more options than we know what to do with, largely because smartphones demanded something better than plain old SMS.

Both the App Store and the Play Store are packed with apps that promise to revolutionize the way we communicate. Most of them didn't make it. The truth is, a messaging app is only as good as the number of people using it, and most apps never cross that threshold.

Read more