The Apple Watch is a quintessentially Apple product. It’s attractive, beautifully made, and like many of the firm’s brand new products, it most definitely isn’t the first example of its genre on sale. What if it had received a quintessentially Apple launch? That’s not to say Tim Cook and the team did a bad job, but some will wonder how would Steve Jobs have introduced the world to this new device?
We’ll never know for sure, of course, but this video gives us an idea about what he may have said when showing the Apple Watch off for the first time. It’s a cleverly created tribute to Jobs and the Watch itself, that uses a standard promo video with a Steve Jobs voice over, stitched together using clips from announcements made before his death.
“Every once in a while,” the voice over says, “a revolutionary product comes along, that changes everything.” Steve Jobs said this when he introduced the original iPhone way back in 2007, and the quote shouldn’t be used lightly. The video continues, going on to reference the iPhone 4 launch by quoting Jobs saying, “We’re going to take the biggest leap since the original iPhone,”
The video goes on to piece together some less well known quotes, many of which sound surprisingly relevant to the Watch — such as when he described the iPhone 4’s “beautiful stainless steel band,” and the old sixth generation iPod Nano as, “instantly wearable.”
The Apple Watch is the company’s first smartwatch, and its first adventure into the world of wearable technology. Steve Jobs remains known for his iconic product launches, and whether you’re an Apple fan or not, there’s no denying he had a stage presence like few other CEOs. We’ll never know how he would have approached the Apple Watch unveiling, making this video rather special.