Skip to main content
  1. Home
  2. Computing
  3. Apple
  4. News

Did Apple just accidentally reveal the Mac Pro release date?

Add as a preferred source on Google
Promotional logo for WWDC 2023.
This story is part of our complete Apple WWDC coverage

The long-awaited Mac Pro was only recently announced at Worldwide Developer Conference (WWDC), but it already appears that Apple has let the cat out of the bag in terms of the monster machine’s release date.

While we learned a lot about the Mac Pro at the event, from its cheese grater design to its eye-watering price tag to its incredible 6K display (yours for a mere $6,000), its exact release date remained a mystery. Ultimately, though, that couldn’t last. While Apple remained tight-lipped during its keynote presentation — saying only that the Mac Pro would be out in the fall — things got a bit more specific on its website.

Recommended Videos

That’s because clicking the “Notify me” button in the Mac Pro section of Apple’s homepage launched a pop-up box where you could enter your email address — and there, nestled at the top, were the words “Coming September.” Clicking “Notify me” on the Mac Pro’s own page on Apple’s site only said “Coming This Fall,” according to 9to5 Mac.

After word got out about this, Apple quickly changed the text from “Coming September” to “Coming This Fall” on its homepage pop-up, leading us to believe the September reveal was probably an error. That doesn’t mean it’s not correct, though — it just seems that Apple isn’t quite ready to reveal all just yet. We’ll hopefully find out how correct that September date is in the coming months.

And really, it’s not surprising that Apple didn’t want to promise an exact launch date at WWDC. The Mac Pro has been teased since April 2017, when Apple told reporters it would be released some time after 2018. And let’s not forget AirPower, which was previewed by Apple to much fanfare, before being delayed several times and then unceremoniously ditched when Apple realized it just wasn’t feasible. That would have stung for the Cupertino, California-based tech giant.

Only committing to a vague “fall” release date makes sense for a machine that has been the subject of hushed rumors and whispers for years, and fall technically extends right up to December 20. But if this slip-up is anything to go by, we could be seeing the Mac Pro sooner than many of us expected.

Alex Blake
Alex Blake has been working with Digital Trends since 2019, where he spends most of his time writing about Mac computers…
Apple’s next big OLED upgrade could appear on the iMac
The iMac is overdue for a refresh, and an OLED screen could be Apple's next big gamble.
iMac with M4

Earlier this month, Apple introduced the all-new iMac. But if you look at it closely, there isn’t a lot that you could call “new,” per se. On the updated desktop, the most notable upgrades are the M6 chip and improved wireless connectivity, alongside the promise of better AI performance. But it appears that the machine, which hasn’t received a design refresh or any other meaningful upgrade in years, could finally get its due.

In the latest edition of Bloomberg’s Power On podcast, Mark Gurman mentioned that Apple is looking at an OLED screen upgrade for the iMac, but it could take a while before such a product hits the shelves. “Yeah, that would sell really well, but they are looking at an OLED iMac, that I can tell you as well, but I still think that’s a few years away. Okay, so maybe that’s the next big change,” Gurman said while discussing potential improvements to Apple’s desktop computer.

Read more
Google Gemini Notebook just gave students free access to hundreds of textbooks
Google is making it easier to find answers in textbooks, create study guides, and prepare for exams without spending a penny on the included books.
Gemini Notebook branding on a MacBook

Google's Gemini Notebook just received another major set of features that students around the globe will likely find useful. The company is opening up access to hundreds of textbooks, including titles from India's S Chand Publishing, OpenStax, and Open Textbook Library. Better yet, all the books in this new catalog are available for free. Considering how expensive textbooks can get, I can see why students would appreciate this one.

Turn your textbooks into personalized study guides

Read more
Hark’s free AI assistant arrives on Mac to tackle the errands you’ve been putting off
The app uses a cloud computer to handle tasks such as booking flights and managing email
Hark on MacBook Pro

Hark for Mac is now available, bringing its free AI assistant to the desktop for anyone whose inbox has become a second job.

Founder Brett Adcock announced the release on X, expanding a service that launched earlier this month on the web, iOS, and Android. It joins a field that includes MacPaw's Eney assistant for Apple devices.

Read more