Skip to main content

Eight-block line forms outside Apple store in Tokyo for iPhone 4S

Apple’s new iPhone 4S smartphone is now in the hands of consumers – at least, those in Japan and Australia.

Hundreds of Apple fans in Tokyo waited in a line that stretched eight blocks – that’s eight blocks – outside Apple’s Ginza store on Friday morning local time, eager to get their hands on the refreshed smartphone, which now sports a faster processor, better camera and the acclaimed Siri voice-activated personal assistant app.

According to a Reuters report, many in the line were purchasing Apple’s new device as a tribute to Steve Jobs, the comapny’s co-founder who died last week after a long illness.

Haruko Shiraishi, waiting patiently outside the Ginza store, told Reuters, “I am a fan, a big fan. I want something to remember Steve Jobs by.”

The introduction of the iPhone 4S marks the end of exclusivity in Japan for mobile carrier Softbank. KDDI’s ‘au’ mobile arm is now also selling the popular smartphone too, while the country’s biggest mobile operator, NTT Docomo, still has no deal with Apple to sell the device.

Consumers in the US are already forming long lines outside Apple stores across the country, with reports that some places in lines are selling for as much as $2,000. At the SoHo Apple store in Manhattan, the fifth place in line is supposedly being offered for $700. Doors open at 8am ET.

Apple announced on Monday that it had received a million pre-orders for the iPhone 4S within the first 24 hours of it going on sale, breaking its previous record of 600,000 for the iPhone 4.

Oh, and in case you want to see what an eight-block line looks like, somebody by the name of nobihaya (via Penn Olson) took some video of the one outside Apple’s Ginza store this morning…

[Top image courtesy of Joe Gough / Shutterstock]

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
An Apple insider just revealed how iOS 18’s AI features will work
An iPhone 15 Pro Max laying face-down outside, showing the Natural Titanium color.

As Apple’s Worldwide Developers Conference (WWDC) inches closer, the chatter around the company’s AI work has taken a feverish turn. In a year when smartphone and computing brands have focused solely on AI niceties, Apple has been uncharacteristically silent around the AI hype — eliciting concern about the brand missing the train.

However, a new report has given us a closer look at how Apple's AI dreams may come to fruition with its iOS 18 update later this year.
New details on Apple's AI plans

Read more
Best iPhone deals: Save on iPhone 15, iPhone 15 Pro Max and more
iPhone 13 Pro in blue.

The Apple iPhone is likely the most popular smartphone of all time, and even older models are still seeing impressive sales. This popularity can make it difficult to find iPhone deals, but there are quite a few hanging around out there right now and some of them could be considered among the best phone deals currently taking place. And while you can always shop refurbished iPhone deals to ensure some savings, we think we’ve found some iPhone deals worth taking a look at right now. They include the newest model iPhone 15, so whether you’re looking for the latest and greatest or an iPhone that simply gets the job done, read onward and start shopping the best iPhone deals going on right now.
iPhone 15 128GB (AT&T) — $730, was $830 (plus up to $700 off w/ trade-in)

The Apple iPhone 15 finally brings with it Dynamic Island which we’ve only previously seen on the Pro range. It’s a real game changer at times and is very convenient. Alongside that, the Apple iPhone 15 has the Ceramic Shield front to keep it more protected while its 6.1-inch Super Retina XDR display promises to be up to two times brighter than the iPhone 14 in the sun. There’s also a 48MP main camera with 2x telephoto lens to help you take great shots. The A16 Bionic chip has plenty of processing power to aid with software adjustments.

Read more
5 phones you should buy instead of the iPhone 15
A green iPhone 15 on a green bench.

Apple’s iPhone lineup continues to be among its bestselling products. In 2023, we got the iPhone 15, which packs some of Apple’s latest and greatest tech and starts at $800.

The iPhone 15 is one of the easiest iPhone recommendations in 2024. But if you're open to a few other suggestions, there are some great alternatives to consider — including cheaper iPhone options and some really compelling Android phones. Here are five other phones you should consider buying instead of the iPhone 15.
iPhone 14

Read more