Electronic Arts really, really wants to position the Battlefield franchise as a rival to Call of Duty. The publisher continues to put it (and its kissing cousin, the Medal of Honor series) out at the same time every year in direct competition to Call of Duty. The gaming community occasionally takes the bait, but for the most part, they know that these two franchises are very different, and continue to head in opposite directions.
Battlefield 4 is the next step in the distancing of the two first-person shooters. Where Call of Duty is a faster, more intimate game with smaller maps, Battlefield 4 is huge and epic in scale. Maps aren’t just small arenas, they are cities, entire microcosms that you can interact with in multiple ways. The next-gen versions are especially significant this time around for the franchise, as they will finally allow the console users to experience the same 64 player cap PC gamers have enjoyed for years. Beyond that, it is just an evolution of the series, and one that should impress fans.
Story/Concept

Global Conflict. The game was billed as Chinese versus American forces. That may have a direct correlation to the campaign, or it may have been just a convenient split of arbitrary team names based on geography. Regardless, the city was the star. It was huge, and it promoted some incredible gameplay.
Gameplay


Bringing Down the House. If you and your team can’t reach the top, or maybe you are just feeling a bit prickish, you can salt the Earth, so to speak. Just take a few tanks into the base of the building, and go to town on the support structures. A few well-placed shots, and the next thing you know, the entire building will collapse. Seriously, the entire skyscraper will fall. Has there ever been anything quite like that before?
There is also a companion app for tablets that you can use to call in things like air support. We’ll have to wait to see how useful it actually is.
Presentation

There are a few texture issues in the game, but these are most likely things that will be smoothed out in the final release. While it is spectacular to watch a building fall, the actual animation is a bit clunky. That may be fixed prior to release, but even if it isn’t, complaining about the graphics after you just destroyed a random building on the fly, simply because you can, seems a bit petty.
Takeaway
Battlefield 4 is not a competitor to Call of Duty, and it never really has been. The two franchises offer different experiences that only overlap a bit. With the newest entry in the series, that gap widens. From a technical standpoint, the game is incredible. It needs to polish a few rough edges, but if the rest of the multiplayer can shine like the one playable map at E3, Battlefield 4 is going to be an impressive title, regardless of the competition.