Best Buy to Offer Velocity Micro Systems

By Geoff Duncan Published August 29, 2005

Velocity Micro is taking its boutique, high-performance gaming and entertainment systems out of the boutique space and into the mass market. As of today, the company’s famous hand-built, high-octane computer systems are available now in Best Buy stores; beginning in September, the systems will also be available online through Best Buy. Velocity Micro systems had previously only been available directly from the company through its Web site.

Initial Velocity Micro offerings at Best Buy include systems with Nvidia graphics processors and AMD CPUs; future offerings will feature Nvidia SLI (Scalable Link Interface) and dual core processors from bother Intel and Advanced Micro Devices. Velocity Micro’s systems have garnered numerous industry awards, and are well-known for their careful design and assembly, sleek cases with plenty of "cool factor," and high-performance components.

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President and CEO of Velocity Micro Randy Copeland says “Offering Velocity Micro’s award winning, premium PCs in stores gives Best Buy market leadership in the PC category and enhances their reputation as the leading consumer electronics retailer.” And he’s right: Best Buy has been primarily known for moving relatively generic commodity items to consumers; stocking Velocity Micro systems not only gives Best Buy some credibility with entertainment and gaming enthusiasts, but gives them a chance to cross-sell high-margin items (like games, cables, accessories, and more) to customers looking for the ultimate gaming platform.

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