Nintendo launches ‘Let’s Super Mario’ campaign

By Brad Jones Published June 16, 2015

While the large part of Nintendo’s E3 presentation earlier today was devoted to brand new titles set to launch for the Wii U and 3DS, it ended with an invitation to look back at the first thirty years of a true video game icon. The Super Mario series started in earnest back in 1985, and it creators are encouraging fans to join their celebrations.

Nintendo wants you to upload your own Super Mario themed video at its Let’s Super Mario website. Examples aired during their broadcast included a man jumping into a swimming pool dressed as the plumber, and a cover version of one of the series’ many popular compositions performed by the character’s creator, Shigeru Miyamoto.

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However, there’s more going on here than just another batch of silly videos being uploaded to the Internet. Nintendo plans to offer a donation to Operation Smile, a charity that supports children suffering from cleft lip or cleft palate — however, it’s not clear whether the number of uploads will have any impact on the amount of money being given.

Of course, there’s also a new Super Mario title on the horizon that Nintendo is attempting to promote. Super Mario Maker offers players the chance to create their own levels in the style of retro classics like Super Mario Bros. 3 and Super Mario World as well as the more modern titles in the New Super Mario Bros. series.

Fans can submit their video now via the Let’s Super Mario section of the official Nintendo website. A host of examples from Nintendo employees are already up on the site to help get your creative juices flowing. Super Mario Maker is set to be released worldwide for the Wii U on September 11, 2015.

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Brad is an English-born writer currently splitting his time between Edinburgh and Pennsylvania. You can find him on Twitter…

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