Skip to main content

Here’s why Ford wouldn’t let Tesla use the name ‘Model E’

2016 Ford C-MAX Hybrid
Image used with permission by copyright holder
Tesla originally wanted to call the Model 3 the Model E, but Ford blocked that. Now it appears the Blue Oval may use that name for a dedicated hybrid model aimed squarely at the Toyota Prius that could also spawn plug-in hybrid and all-electric variants.

The Model E would start production at a new Ford plant in San Luis Potosi, Mexico, in 2019, reports Automotive News. Ford is investing $1.6 billion in the plant, which is also expected to build the Focus. The plant is ultimately expected to have an annual production capacity of 300,000 to 350,000 vehicles, with the Model E potentially accounting for 50,000 units of that total.

At the moment, Ford’s closest competitor to the Prius is the C-Max, a hatchback based on a non-hybrid European-market model that is available in both hybrid and Energi plug-in hybrid flavors. It also offers hybrid and Energi versions of the Fusion midsize sedan that share powertrains with their C-Max counterparts, and an electric version of the Focus, which will get a significant update for the 2017 model year.

But if it turns out to be real, the Model E would be Ford’s first electrified vehicle not based on an existing platform. It will be the second car to offer hybrid, plug-in hybrid, and all-electric powertrains in the same body style, after the 2017 Hyundai Ioniq. The Ioniq, which launches later this year, is a hatchback like the Prius; it seems likely Ford would make the Model E a hatchback as well.

Offering three types of powertrain in one model may help amortize costs over a larger number of vehicle sales. Ford has already gone two thirds of the way there with its C-Max and Fusion plug-in hybrids, as has Toyota with the Prius. Honda is also expected to launch plug-in hybrid and all-electric cars in the next few years based on the 2017 Clarity Fuel Cell, which goes on sale in California later this year.

We’ll have to wait and see if the Ford Model E is really happening, or just a rumor. One thing is for sure, though: The current C-Max, Fusion, and Focus Electric are all fairly old models, so Ford will have to replace them sometime soon.

Editors' Recommendations

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Rivian R2 vs R1S: How will Rivian’s cheaper SUV compare?
The front three-quarter view of a 2022 Rivian against a rocky backdrop.

Rivian has finally unveiled the R2, its long-awaited attempt at a more affordable electric SUV. The new vehicle may not be available just yet, but fans of Rivian's design aesthetics and feature set are already looking forward to being able to order the new car. The R2 is targeted at being a more affordable take on the electric SUV and will sit alongside the flagship-tier R1S.

Let's get this out of the way right now: The R1S is most likely going to be a better vehicle than the R2. Rivian isn't replacing the R1S with the R2 — it's releasing the R2 as a more affordable alternative, and there will be some compromises when buying the R2 over the R1S.

Read more
Cybertruck production reportedly halted over pedal issue
Tesla CEO Elon Musk behind the wheel of a Cybertruck.

Tesla CEO Elon Musk behind the wheel of a Cybertruck. Tesla

Tesla’s Cybertruck has been hit by a production delay caused by an issue with a part of the vehicle, a number of media reports have claimed.

Read more
Don’t let the gimmicks fool you. The Ioniq 5 N is a serious track car
2025 Hyundai Ioniq 5 N drifting.

We’re finally getting to the fun part of automakers’ methodical quest to replicate their lineups with electric cars.

Performance versions of ordinary cars have been a staple of the auto industry for decades. But while we’ve already seen some variants of EVs boasting more power and more impressive stats — think Tesla Model S Plaid or Lucid Air Sapphire — the 2025 Hyundai Ioniq 5 N is the first to truly apply that format to an EV.

Read more