Audi prices its stylish, sporty, and all-new 2016 TT coupe at $42,900

It’s no coincidence that the redesigned Audi TT was the first production model to sport the German automaker’s new design language; the TT means a lot to the brand. That’s why Audi drew inspiration for the redesign from its original, and highly praised first-generation.

Audi calls the 2016 TT a “modern take on the bold original,” and much like the all-new R8, some will love it or hate the design direction, and that’s OK. That said, now that Audi has released pricing information for the model range, it’s hard to hate what you can get for the money, if you can stay away from the options.

The entry level TT coupe starts at $42,900 and is powered by a 2.0-liter TFSI four-cylinder developing 220 hp and 258 pound-feet of torque. That power gets to all four wheels via a six-speed S-tronic automatic transmission. 0 to 60 mph takes 5.3 seconds and all models are electronically limited to 155 mph top speed.

Next up is the TT Roadster, which starts at $46,400 and receives the same hardware as the Coupe, including Audi’s Drive Select system which let’s users tune the steering, throttle response, and suspension dampening to suit their tastes.

Finally, the TT S kicks things up a notch in price and performance, checking in at $51,900 for a 292 hp and 280 lb-ft of torque TFSI four-cylinder. That setup is good for a 0 to 60 mph run of 4.6 seconds. They aren’t supercar figures, but the TT S shouldn’t have trouble keeping up with all but the quickest vehicles on the road.

Regardless of which flavor of TT you choose, each gets a generous list of standard features, including a full-LED instrument gauge, automatic climate control (which shows temperature readouts on the actual vents), Audi’s MMI touch infotainment system with Bluetooth music and calling, heated, 12-way power adjustable sport seats (which are more tightly bolstered in the TT S), leather interior, LED interior lighting, 18-inch alloy wheels on the TT and Roadster/19-inch wheels on the TT S, parking sensors, and LED headlights and taillights.

Those creature comforts could be enough to satisfy most consumers, but Audi is counting on buyers to option up their cars to ridiculous prices. Here’s how to do just that.

Technology Package:

  • Audi MMI Navigation System Plus
  • Auto-dimming, power-folding exterior mirrors, heated
  • Audi Connect, with online services
  • Parking system plus
  • Rear-view camera
  • Audi side assist

Audi Design Selection Package (available on the TT Coupe and Roadster):

  • Murillo brown fine Nappa leather
  • Slate gray interior elements
  • Extended leather package in stone gray
  • Aluminum drift decorative inlays
  • S Sport seats with contrast diamond stitching in steel gray

Launch Edition Package (TT S only):

  • Mythos black metallic exterior
  • Express red fine Nappa leather interior
  • 19-inch five-arm forged wheels
  • Bang & Olufsen sound system
  • Piano black inlays
  • Red brake calipers
  • Extended leather package
  • Technology package

Pricing for each package has yet to be revealed, but unless you crave that “extended leather,” I’d recommend sticking with the standard features of a stylish, sporty, and fair-priced ride.

Product Review

The all-new 3 Series proves BMW can still build a compelling sport sedan

Seat time in the entry-level BMW 330i ($41,425) and M340i xDrive ($54,995) will test the German automaker’s commitment to driving dynamics, powertrain refinement, and cutting edge technology.
Product Review

Inside Maserati's Levante SUV beats the heart of a Ferrari

Maserati’s luxury SUV gets a shot in the arm by way of Ferrari-derived V8 power, but is it enough to go toe-to-toe with the established players in the high performance sport-utility segment? Let’s find out.
Product Review

Boring takes a back seat as 2019 Corolla Hatchback mixes fun with practicality

We drive the 2019 Toyota Corolla Hatchback, the latest hatchback to bear the Corolla name. As the best-selling nameplate in automotive history, Toyota has high expectations to meet. This model mostly lives up to the legacy.
Product Review

The 2019 Porsche Macan S is a luxurious and quick SUV, but it's no road tripper

The roster of models challenging the Porsche Macan grows annually. The German firm updated its smallest, most affordable SUV with a new engine, more tech features, and subtle design tweaks to keep it looking fresh.
Cars

LM Industries’ autonomous shuttles head to Phoenix, Sacramento campuses

LM Industries will deploy Olli low-speed autonomous shuttles at school campuses in Arizona and California as part of its ongoing "fleet challenge," which asks local groups to propose uses for autonomous vehicles.
Cars

Bosch’s CES-bound shuttle concept takes us on a trip to a not-too-distant future

Bosch envisions a future in which driverless shuttles occupy their own market segment. The German firm won't build the shuttles, but it wants to provide everything else, ranging from the drive system to the apps used to hail them.
Cars

Driving a prototype 2020 Passat at Volkswagen’s Arizona Proving Ground

Volkswagen’s Arizona Proving Ground is where new cars are tested to the breaking point, including the 2020 Passat midsize sedan. Ride along as the new Passat completes testing ahead of its 2019 launch.
Emerging Tech

A lidar-equipped truck knows exactly how much de-icer to apply on roads

Lidar is best known as the laser-based technology that helps self-driving cars sense their surroundings. But the city of Knoxville has another, more seasonal use for it: De-icing roads.
Cars

Hertz speeds up car rentals with biometric scan technology

Biometric security technology that uses face, fingerprint, and voice recognition is gaining traction, with Hertz emerging as the latest company to incorporate it into its daily operations.
Mobile

McLaren puts the pedal to the metal in special-edition OnePlus 6T

The OnePlus 6T is yet another flagship killer smartphone, bringing powerful specifications to a much lower price than the competition. Now, OnePlus has teamed up with McLaren for the OnePlus 6T McLaren Edition.
Cars

Aston Martin’s 1,000-hp Valkyrie will boast the Mona Lisa of the engine world

Aston Martin has released new details about its F1-inspired Valkyrie hypercar. Co-developed with Red Bull Racing, the Valkyrie will be one of the most aerodynamic production cars ever made.
Cars

The redesigned 2020 Passat shows Volkswagen still believes in sedans

The sedan segment in America is shrinking, but Volkswagen still believes in it. The German firm has released a teaser sketch to preview the redesigned 2020 Passat it will introduce during the 2019 Detroit Auto Show.
Cars

Infiniti previews its leap into one of the hottest industry segments

Infiniti has released a teaser image to preview a concept it will unveil at the 2019 Detroit Auto Show. The yet-unnamed design study is an electric crossover shaped by Infiniti's newest design language.
Cars

What’s next for in-car entertainment? Audi believes it knows

Audi is bringing two technologies to CES 2019. The first turns a car -- a luxury sedan, in this case -- into a drive-in movie theater. The second is presented as a new entertainment format that turns the journey into the destination.