Skip to main content

Aston Martin gears up for its second century with a complete lineup overhaul by 2020

Aston Martin Lagonda
Aston Martin has a storied history of luxury performance vehicles and, with the reveal of the DBX crossover concept to the audience of the 2015 Shanghai Auto Show, Aston took the time to also reveal its vision of its future.

This forward thinking isn’t just based around the exotic ideas packed into the luxury GT concept, either. Dubbed “Second Century,” the plan Aston Martin has expressed is a comprehensive plan to ensure the company is as innovative and relevant in its next 102 years of existence.

Aston Martin CEO Andy Palmer
Aston Martin CEO Andy Palmer

While its safe to set a long-term strategy that will extend beyond the lifespan of anyone its presented to, there are plans to change how the world sees Aston Martin in as little as five years.

With former Nissan VP Andy Palmer taking the reigns at Aston, the plan is to not only replace every model in the current lineup, but also add three new ones.

“The Second Century plan not only delivers exciting and highly desirable new luxury sports cars in the traditional sense, but also embraces new powertrain technology,” Palmer said. Specifically, Palmer addresses the fact that an electric version of the Rapide is currently being looked into, something that he feels would be we received in the Chinese market.


What these three new models would be is anyone’s guess, but we can only imagine that there’s a team hard at work fleshing this out as we speak. Aston wants to change everything “by the end of the decade,” and that’s not as far away as we may think it is.

We know that the DBX concept is a vision Aston is keen to push into production, though what a working version of this concept would look like is unknown. The brand has also revived the Lagonda badge to act as its hyper luxury branch, currently pulling duty in the Middle East with the Taraf as its representation. This luxury sedan, limited to 200 models, might be the basis of the second of the three additional cars.

As for the third? Well, we want to say sports car, but then again, we always want to say sports car, so we’ll keep our fingers crossed and see what Aston has up its sleeve. We love sports cars, but we also like being pleasantly surprised just as much.

Editors' Recommendations

How to use a Tesla Supercharger: a complete guide
tesla starts opening its supercharger network to other evs

Sure, Tesla makes great cars, but one of the biggest advantages to owning a Tesla is being able to tap into its massive charging network. That means that not only can Tesla owners use all of the third-party charging stations out there, but they can also use the tens of thousands of Tesla Superchargers out there.

Of course, you might not want to use non-Tesla chargers if you don't have to, given the fact that they're so easy to use. Here's how to use a Tesla Supercharger.
How to use a Tesla Supercharger
Superchargers are among the easiest chargers to use. Here's how to do so.

Read more
2024 Polestar 2 gets a major overhaul for the 2024 model year
2024 Polestar 2

Volvo off-shoot Polestar is looking forward to an eventful year. It will begin production of the 3, its first crossover, and it will release a comprehensively updated version of the 2 sedan that's sportier than the outgoing model, more road trip-friendly, and better equipped.

The biggest visual difference between the original 2 and the new-look car due out in 2023 as a 2024 model is found on the front end. The electric sedan swaps its grille for what Polestar designers call a SmartZone that frames the front-facing camera and covers the mid-range radar used to power some of the electronic driving aids. While the shift isn't significant, it's symbolic. The grille created a visual link between the 2 and the 1, Polestar's now-retired first model; the SmartZone brings the sedan in line with the sleek-looking 3 unveiled in late 2022.

Read more
Electric trucks aren’t ready for the big leagues — but I still loved the F-150 Lightning
Ford F-150 Lightning

Electric cars are getting pretty cool. While Tesla popularized the concept of a "fun" electric car, these days there are quite a few options out there, like the Kia EV6, the Hyundai Ioniq 5, and even some luxury options from Mercedes and BMW. These cars offer awesome performance and often a sweet design, making them excellent choices for first-time EV buyers.

But with electric trucks, it's a slightly different story. To be clear, they're just as powerful, -- often more so -- than electric cars. But when you're driving a truck, you expect to be able to use that power in different ways, and frankly, electric trucks seem to have a way to go before they'll hold up in those settings.
Towing is tough
The Achilles' heel of every electric truck comes down to hauling: Adding a ton of weight to the load seriously impacts range -- and not in a trivial way. Add a camper or even a lightweight trailer, and you might find that you're getting half of the expected range out of a charge. That means that you'll have to charge up more than every 150 miles, and if you're towing a camper, it's very likely that you're driving further than that. And even lighter loads can have a heavy impact on range.

Read more