Chevrolet’s in-car pizza-ordering app is the start of an ecommerce revolution

chevrolet releases in car pizza ordering application marketplace domino s

Chevrolet teamed up with Domino’s to ensure motorists never get caught off-guard by a pizza craving. The Domino’s app announced in early 2019 is now found in the Chevrolet Marketplace, a virtual store that equips millions of 2017 and newer Chevrolet models in North America. Compatible cars are receiving the app via an over-the-air software update, though neither party has figured out how to wirelessly deliver a pizza yet. This seemingly niche partnership kick-starts one of the most lucrative forms of ecommerce in recent memory.

Motorists can access the Domino’s app by tapping their car’s touchscreen a few times. They first need to set up a Pizza Profile, which involves punching in basic information like their preferred delivery address and the payment method of their choice. Once everything is validated, they can use the screen to order a pizza on-the-go and either pick it up at a predetermined store, or have it delivered where they want, whether it’s a house, a beach, or a park. Chevrolet noted that this feature is car-specific; it’s not tied to the driver’s smartphone.

Hungry drivers can pay for their pie — and even tip the delivery driver — through the screen because the app has the user’s payment information on file. Domino’s full menu is available, so you’re covered whether you’re craving a traditional recipe like pepperoni or something more daring such as Cali chicken bacon ranch.

The feature sounds a little bit frivolous, especially if you’re not a regular Domino’s customer, but it’s the beginning of an in-car marketing revolution that will change the way motorists shop forever. As it stands, Chevrolet and Fiat-Chrysler Automobiles (FCA) are the only two automakers whose cars are compatible with the app. It’s only a matter of time before the feature spreads to Chevrolet’s sister companies, like GMC and Cadillac, and before Ford decides it needs to keep up with its rivals.

From there, the Blue Oval has two options: It can pull a me-too move and add the Domino’s app to its infotainment system, or it can strike a partnership with, say, Burger King or Starbucks to do things a little bit differently and look like an innovator rather than a follower. Soon enough, ordering a pizza, a burger, wings, or a coffee through a car’s infotainment system will become a normal part of commuting or road-tripping for motorists who drive a late-model car equipped with a touchscreen.

Why stop there? Mercedes-Benz told Digital Trends that it’s already experimenting with its own ecommerce platform that will let vendors sell anything, from designer shoes to budget-friendly light bulbs. Digital Trends predicts all of the transactions consumers use a smartphone for in 2019 will be available in-car by the middle of the 2020s.

Cars

ABS brakes helped airlines make more money before they helped you stop

ABS -- a technology that prevents cars from skidding under heavy braking -- has been around since the 1950s, when it was first applied to airplanes. Chrysler and Bendix jointly get credit for developing four-wheel electronic ABS in 1971.
Cars

The best Amazon Prime Day deals on dashboard cameras for your car

The dash cam market grows annually, so these devices are rarely on sale. Prime Day 2019 is a stellar opportunity to modernize your car, keep yourself safe behind the wheel, and possibly capture something hilarious on film.
Smart Home

From calling an Uber to playing games, here are the best Alexa skills

Amazon's virtual assistant does more than you might think -- well, assuming you know how to access Alexa's treasure trove of skills. Here are some of our favorites, whether you need to order a pizza or check the weather report.
Cars

Ford recalls 58,000 Focus cars for a fault it failed to fix in earlier recall

Ford recalled 1.5 million Focus cars in 2018 to repair a fault that could have led to an engine stall, but somehow 58,000 of the cars taken in for the fix failed to receive it. The automaker has just recalled those cars again.
Cars

Volkswagen and Ford confirm partnership on electric cars, autonomous driving

Volkswagen and Ford have confirmed a major tech-sharing deal. It will give Ford access to VW's MEB platform, which will underpin many of the German automaker's future electric cars. The Ford MEB electric car launches in 2023.
Cars

2020 Buick Enclave three-row crossover will give you a back massage

The 2020 Buick Enclave gets a number of small updates, including massaging front seats and a new infotainment system compatible with SiriusXM's 360L streaming service. The updated Buick Enclave goes on sale later this summer.
Cars

10 crazy technologies and innovations banned from Formula One

Formula One prides itself on being at the pinnacle of racing technology, but that means teams sometimes push things over the edge. Here are 10 examples of tech that was banned from Formula One.
Deals

Amazon Prime Day 2019 deal dishes 15% discount on the Garmin Dash Cam 55

Amazon Prime Day 2019 promises great discounts on lots of items. Aside from the usual gadgets and appliances, deals for the Garmin Dash Cam 55 and other automotive tech products are also popping up.
Cars

Fiat wants to transform the cheeky 500 city car into an urban Tesla

Fiat is finally preparing a new 500. Scheduled to make its debut in early 2020, the retro-chic city car will go electric in part to comply with looming emissions regulations.
Cars

How selectable driving modes are able to turn your car from Dr Jekyll to Mr Hyde

If you don’t have unlimited cash to spend on buying a whole stable of cars to fit every need and occasion, you’re going to need your current car to fill multiple roles.
Cars

Awesome Tech You Can’t Buy Yet: Drone lens, laser synth, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Cars

You can unlock Lincoln’s massive 2020 Navigator with your phone

The 2020 Lincoln Navigator adds a phone-as-key feature that lets the driver use a smartphone in place of a traditional key fob. Other changes for 2020 include more standard convenience features, and some new trim packages.
Cars

Best automotive deals for Amazon Prime Day

Christmas in July has arrived again with Prime Day 2019, and we're here to be your Santa Claus for all things car tech. We scoured through all the best deals for this non-bank holiday to find you the very best swag to keep your ride on the…
Cars

Waze now tells you the cost of toll roads along your route

Navigation app Waze now tells you how much you'll be paying for toll roads, should you decide to take them. Enter your route and the app will display the various tolls you'll be paying on that particular trip.