When it comes to self-driving cars, people would rather have an Apple on the grille than a bowtie

drivers more interested in self driving car from apple than nissan volvo
Look how happy you could be if your car drove itself!

Oh that’s got to hurt; a recent study shows that consumers are more interested in buying an autonomous, self-driving car from Google and Apple than from Nissan and General Motors. Yipes.

Virtually ever automaker, including Audi, GM, Nissan, and BMW is in the midst of a big push to be the first to send a fully autonomous car to market, consumer confidence in their abilities, it would seem, are lacking.

Conducted by U.S. audit and advisory firm KPMG, the survey polled of a diverse group of drivers from Los Angeles, Chicago, and Iselin, New Jersey. The survey asked respondents to score how much they would favor, on a scale of one to 10, a self-driving car from various automakers and tech companies.  

The results were quite shocking indeed. Apple and Google each received a score of eight. High-end automakers like Mercedes-Benz received a 7.75. And Nissan and General Motors each received a five.

As for how willing drivers from different parts of the country were to drive an autonomous car:

KPMG then asked asked how willing the drivers would be to own a self-driving car. “L.A. residents ranking their willingness to use a self-driving car at nine out of 10. Chicago residents came in at four, and New Jersey drivers’ median was six,” according to Wired.

Not surprisingly, though, luxury vehicle owners were far more likely to see autonomous driving favorably than those who were self-described driving enthusiasts.

It stands to reason that high-end buyers are already used to tech and luxury features and see autonomous driving as just an extension of that luxury. As for those who like the act of driving, they were much more willing to buy a car that had autonomous driving if they could turn it off. They were sold, however, on self-driving tech if it meant a shorter, less stressful commute.

When it comes down to it, I wonder how many people realize that autonomous driving isn’t just about a shortened commute. Tens of thousands of lives could be saved each year by self-driving cars.

If all our cars are talking to each other and reacting accordingly, traffic fatalities could quickly fall to zero, statistically speaking. I love driving. But I am willing to give up driving myself the majority of the time if it means we’ll all be safer on the road.

Features

Will high-res radar make tomorrow’s cars safer?

Modern cars have sensors designed to make driving safer. The problem? They don’t work well. A combination of radar, lidar, and cameras is a solution, but we aren’t there yet.
Product Review

The powerhouse Alienware 17 R5 will leave your desktop in the dust

With a 17-inch display and a chassis weighing in at nearly 10 pounds, the Alienware 17 R5 is truly massive. Between its weight and its hardware, it’s certainly outfitted like a gaming desktop so let’s find out if it performs like one.
Cars

Volkswagen shows us the workaholic side of its modern-day classic van

The Volkswagen I.D. Cargo concept is an electric, connected delivery van based on the I.D. Buzz concept from 2017. It boasts up to 350 miles of range and cool features like solar panels on the roof and a 230-volt outlet for power tools.
News

Winamp media player might be back from the dead, with Windows 10 support

Winamp might be back from the dead, and it's bringing support for Microsoft Windows 10 with the first new software release since its acquisition by Radionomy in 2014. Fans of the media player will also enjoy new features and bug fixes.
Cars

End your dependence on fossil fuels with one of these amazing electric cars

Electric cars are getting smarter, safer, and more capable with each passing year. Here are our picks for the best electric cars on the market, whether you're looking for a performance ride or a family-friendly crossover.
Cars

Exclusive: Faulty radars are compromising Nissan’s emergency braking system

Faulty radar modules are causing the automatic emergency braking system in select 2018 Nissan vehicles to turn off. AEB is designed to alert a driver of proximity to the car ahead, and apply the brakes when the driver can't.
Product Review

With the XT4, Cadillac's tech game goes from frustrating to first class

The 2019 Cadillac XT4 is the American luxury brand’s first small SUV, slotting under the XT5. Aimed at younger buyers, the XT4 is intended to be a nurturing product — something to introduce new customers and lead to future Cadillac…
Emerging Tech

These flying cars want to take your commute to new heights

The future is closer than you'd think: Companies around the world are working on flying car models, with many successful tests! Here are all the flying cars and taxis currently in development, and how they work!
Smart Home

Here’s how to pre-order everything Amazon announced this week

Amazon announced new devices available in its Echo, Fire TV, and AmazonBasics lineups. Most of the devices aren't available quite yet but if you head over to Amazon, you can pre-order them.
Cars

Tesla says dash cam feature using car’s built-in cameras is coming soon

Tesla CEO Elon Musk is promising the next version of Autopilot, which is expected imminently, will include a dash cam feature that uses the car's built-in cameras. It's a feature many Tesla drivers have long been asking for.
Cars

Amazon Alexa can now hitch a ride in any car with Echo Auto

At its massive hardware event, Amazon unveiled Echo Auto, a dashboard-mounted device that adds Alexa to any car. It's one of myriad ways Amazon is trying to integrate Alexa with cars.
Cars

Aced it! Tesla’s Model 3 earns a five-star crash-test rating

The results are in and they're great: the rear-wheel drive Tesla Model 3 has aced the National Highway Traffic Safety Administration's different crash tests and earned a five-star safety rating.
Cars

Audi’s subscription service lets you roll in style without commitment

Audi expanded its mobility options by launching a car subscription service in the Dallas-Fort Worth area. For $1,395, buyers can choose from five models (including the Q7, the Q5, and the A4) and swap cars twice a month.
Cars

Stop the madness! Here's how to fix those squeaky brakes

Few noises are worse than the sound of squeaky brakes. Luckily, there are plenty of ways to go about fixing the issue without giving up your weekend or investing a small fortune. Here's what you need to know.