When it comes to self-driving cars, people would rather have an Apple on the grille than a bowtie

drivers more interested in self driving car from apple than nissan volvo
Look how happy you could be if your car drove itself!

Oh that’s got to hurt; a recent study shows that consumers are more interested in buying an autonomous, self-driving car from Google and Apple than from Nissan and General Motors. Yipes.

Virtually ever automaker, including Audi, GM, Nissan, and BMW is in the midst of a big push to be the first to send a fully autonomous car to market, consumer confidence in their abilities, it would seem, are lacking.

Conducted by U.S. audit and advisory firm KPMG, the survey polled of a diverse group of drivers from Los Angeles, Chicago, and Iselin, New Jersey. The survey asked respondents to score how much they would favor, on a scale of one to 10, a self-driving car from various automakers and tech companies.  

The results were quite shocking indeed. Apple and Google each received a score of eight. High-end automakers like Mercedes-Benz received a 7.75. And Nissan and General Motors each received a five.

As for how willing drivers from different parts of the country were to drive an autonomous car:

KPMG then asked asked how willing the drivers would be to own a self-driving car. “L.A. residents ranking their willingness to use a self-driving car at nine out of 10. Chicago residents came in at four, and New Jersey drivers’ median was six,” according to Wired.

Not surprisingly, though, luxury vehicle owners were far more likely to see autonomous driving favorably than those who were self-described driving enthusiasts.

It stands to reason that high-end buyers are already used to tech and luxury features and see autonomous driving as just an extension of that luxury. As for those who like the act of driving, they were much more willing to buy a car that had autonomous driving if they could turn it off. They were sold, however, on self-driving tech if it meant a shorter, less stressful commute.

When it comes down to it, I wonder how many people realize that autonomous driving isn’t just about a shortened commute. Tens of thousands of lives could be saved each year by self-driving cars.

If all our cars are talking to each other and reacting accordingly, traffic fatalities could quickly fall to zero, statistically speaking. I love driving. But I am willing to give up driving myself the majority of the time if it means we’ll all be safer on the road.

Product Review

BMW’s smallest M car is its biggest performance statement

The BMW M2 Competition is frighteningly quick in a straight line, and its short wheelbase lends itself to some hilarious power slides, but it’s the curvy roads and tight tracks where this coupe comes alive.
Computing

USB drive issue blocks some PCs from receiving Windows 10 May 2019 update

A USB drive error resulted in some PCs being blocked from receiving the Windows 10 May 2019 update. Microsoft decided to block eligible PCs with USB drives or SD cards attached from getting the update until the error is fixed.
Emerging Tech

Star gives off superflare equal to 80 billion megatonnes of TNT. That’s a lot

A tiny star the size of Jupiter has been observed giving off a massive superflare 10 times more powerful than any flare from our Sun. The findings are raising questions about how much energy small stars can hold.
Cars

From rugged wagons to hot sports cars, the 2019 NY Auto Show brought it all

From city cars to supercars, anything goes at the New York Auto Show. Automakers from all over the globe traveled to the 2019 show to unveil their newest concept cars and production models.
Cars

Bored with stock? The best tuner cars are begging to be modified

Modification has been around almost as long as the automobile itself. Here are 25 of the best tuner cars you can find, ranging from American muscle standouts to Japanese drift cars.
Cars

2020 Nissan 370Z Special Edition celebrates 50 Years of the Z car

Nissan is celebrating 50 years of its iconic "Z car" with a special edition of the 2020 370Z. The 50th-anniversary model is dressed to look like a 1970s race car, but remains technically unchanged.
Cars

Tesla rushes investigators to China to figure out why a parked Model S exploded

Tesla has sent a team of in-house investigators to Shanghai to determine why an early Model S suddenly exploded and caught fire. The electric sedan was parked before the fire started, and the cause of the blaze remains unknown.
Cars

Google Maps now shows EV owners which charging stations are occupied

Google has just beefed up its Maps app with extra data to help EV owners find the nearest charging station. Drivers can also find out about the number and types of ports available, and whether they're occupied.
Digital Trends Live

Digital Trends Live: Tesla taxis, NYC auto show, and Sony’s 8K TV

On the latest episode of DT Live, we discuss Tesla's autonomous taxi plans, a Face ID lawsuit against Apple,, choosing imperfect produce, the release of Mortal Kombat 11, sustainable fashion, and more.
Cars

Keep your driving record squeaky clean with these top-flight radar detectors

Nobody likes getting a speeding ticket, but these gadgets can help. Check out our picks for the best radar detectors on the market, from the likes of Valentine One, Escort, and Beltronics.
Buying Guides

The best hatchbacks for 2019 are small in size and big on tech

The hatchback segment isn't huge, but there are still plenty of good options to choose from. Here, we've rounded up the best hatchbacks available in America, whether you're a fan of efficiency or looks.
Apple

WWDC 2019 Complete Coverage

Apple’s Worldwide Developer Conference is a key tech event each year, and for Apple fans, it will be one of the two best times of 2019 (along with "new iPhone day," of course). For the last few years, Apple has debuted much of its…
Cars

GPS units aren't dead! Our favorite models still do things your phone can't

Love hitting the open road but hate having to rely solely on your phone for getting around? Thankfully, the best in-car GPS systems will allow you to navigate and capitalize on a range of features sans your cellular network. Here are our…
Cars

Tesla Model S and Model X charge faster and go farther with the same battery

An all-new drivetrain for the Tesla Model S and X enables the EVs to travel farther per charge than the previous design. Tesla Model S Long Range sedans have a 370-mile range and Model X Long Range SUVs can travel 325 miles per EPA cycle.