Hyundai casts free 3-year Blue Link ‘Assurance’ safety net for new customers

By Amir Iliaifar March 27, 2013

38447_1_1 — Image used with permission by copyright holder

Read our full Hyundai Blue Link review.

At the 2013 New York Auto Show, Hyundai announced it will become the first automaker to offer built-in emergency support and vehicle support services free for three years.

The Korean automaker is looking to build upon its existing assurance program by launching Assurance Connected Care, a suite of connected services that will provide customers with a number of safety features like automatic collision notification, SOS emergency assistance, and enhanced roadside assistance, including free 24/7 roadside assistance, free of charge to new Hyundai drivers for the first three years of ownership.

Connected Care also integrates with Hyundai’s Blue Link telematics system to provide a number of car care service reminders such as a maintenance alert, automatic diagnostic trouble code notification, and in-vehicle service scheduling.

Starting on May 16, new Hyundai owners in Blue Link-enabled cars will receive the service free of charge. Hyundai says the service will be transferable to subsequent owners within the first three years of the date of first use.

2014 Hyundai Equus — Image used with permission by copyright holder

Currently, Hyundai’s Assurance program offers owners a five-year/unlimited mileage 24/7 roadside assistance. By expanding on this service, it would appear Hyundai is trying to further strengthen its position as one of the most value-driven brands in the automotive space.

President and CEO of Hyundai Motors America John Krafcik said in the company’s press release, “Hyundai introduced Assurance at a time when economic uncertainty was high and brands were cutting back.”

“We chose to show our commitment to our customers even in the toughest of times as a way of saying ‘we’ve got your back.’ This commitment remains just as strong today as we take things to the next level with Assurance Connected Care.”

Typically, services such as Blue Link can cost up to $29.99 a month. With Hyundai’s new Connected Care program, it looks like Mr. Krafcik’s claim that Hyundai has our backs isn’t just hyperbole.

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