Look away, grandpa: Hyundai unveils 550-horsepower modified Genesis for SEMA

Hyundai Genesis AR550
Ten years ago, if someone told you that Hyundai would be one of the biggest must-see attractions at the 2014 SEMA Show, you might have to do a double take.

In the past couple of years, though, the Korean brand has created some jaw-droppers. For proof, look no further than the 1000-horsepower Genesis Coupe that premiered at the 2013 event, which used a completely rebuilt and boosted V6 to produce almost three times the power of the stock car.

It doesn’t look like you’ll be seeing another Hennessey-esque Hyundai this year, but what the brand has readied is pretty impressive nonetheless.

Tuned by ARK Performance Inc., Hyundai’s sixth SEMA vehicle is a supercharged Genesis sedan dubbed the AR550. Using the 2015 Genesis’ 420-hp 5.0-liter V8 as a starting point, ARK has added a Rotrex supercharger kit, a race-spec driveshaft, a performance intake, and an upgraded engine management system to produce 550 hp.

The car’s suspension and aesthetics have been heavily modified as well (the wide-bodied Genesis wears an AirRex air suspension system and lightweight forged wheels), but Hyundai paid special attention to the soundtrack of this car.

Hyundai Genesis AR550

To help the blown V8 breathe, ARK bolted up a high-flow downpipe, a catted test pipe, and a thunderous GRiP exhaust system. Clearly, the Korean automaker wants to make an audible statement this year.

Related: Hyundai could be planning V8-powered Genesis Coupe

In addition to the Genesis AR550, fans should look out for the radical, 708-hp Hyundai Sonata crafted by Bisimoto Engineering. You’ll be able to notice it by its huge, GT-style rear wing.

I mean, how many of those could there possibly be?

The Sonata may not have as much grunt as the 1000-hp Genesis from last year, but given that its 708 ponies have been extracted from a 2.4-liter Theta-II four-cylinder, its spec sheet is quite striking to say the least.

The 2014 SEMA Show runs November 4th to November 7th in Las Vegas, Nevada.

Product Review

Bigger battery and folding top add appeal, but BMW’s i8 remains ultra-niche

Want a high-performance vehicle that's more than just a frightening driving experience? Desire the look and feel of a sports car with the road manners of a luxury commuter? The BMW i8 is for you.

2020 Kia Soul and Soul EV continue to think inside the box

The 2020 Kia Soul is the third generation of Kia's boxy curiosity. The Soul maintains its signature look, but gets tech and powertrain upgrades. The all-electric Soul EV returns as well.

BMW’s X3 M and X4 M pack 503 horsepower in nontraditional form

BMW is starting even further from its heritage with the 2020 X3 M and X4 M performance crossovers. But with up to 503 horsepower available in each vehicle, does that really matter?

Maserati is prepared to fight for a piece of the electrified supercar segment

The Alfieri concept Maserati shown in 2014 is on track for production. It will offer three drivetrain options, including hybrid and electric variants, and it will take just two seconds to reach 60 mph from a stop in its quickest…

The hottest of all Mini hatches is coming with a Batman-approved design

The Mini John Cooper Works GP concept first seen at the 2017 Frankfurt Motor Show will go into production in 2020, Mini has confirmed. The John Cooper Works GP is the ultimate performance version of the Mini Cooper.

Report: Amazon and General Motors may invest in electric pickup company Rivian

General Motors and Amazon may invest between $1 billion to $2 billion for minority stakes in U.S. startup Rivian, an all-electric truck company, Reuters reports. Rivian introduced the R1T pickup at the 2018 Los Angeles Auto show.

Ford F-150 recall: Fault could cause vehicle to downshift into first gear

Ford is recalling 1.48 million F-150 vehicles over a potential fault that could cause it to suddenly downshift into first gear. The automaker said it's currently aware of five accidents related to the issue.

Volkswagen’s hot-rodded T-Roc R is ready to shred its tires to confetti

Volkswagen released a teaser sketch to preview a hot-rodded SUV named T-Roc R. Insiders suggest it will be closely related to the mighty Golf R, meaning it will pack a turbocharged, 2.0-liter four-cylinder engine rated at about 300…

Honda’s Urban EV is shaping up to be a high-tech, high-style electric city car

Honda will travel to the 2019 Geneva Auto Show to unveil a close-to-production prototype that previews an adorable, city-friendly electric car. The Urban EV will offer about 155 miles of range, and its interior is a tech lover's dream come…

Audi’s Geneva-bound Q4 E-Tron concept will give us a glimpse of the future

Audi has released a trio of teaser sketches to preview the Q4 E-Tron concept. Scheduled to make its debut at the 2019 Geneva Auto Show, the design study takes the form of an electric SUV with a muscular design and a tech-filled interior.

Tesla’s Dog Mode lets good Samaritans know that Fido’s A-OK

Tesla's latest over-the-air software update adds two features called Sentry Mode and Dog Mode. Sentry Mode records footage and alerts the owner if someone breaks in, while Dog Mode runs the A/C so owners can safely keep their dogs in their…

Rock out in the carpool lane with Singing Machine’s Carpool Karaoke microphone

Carpool Karaoke fans can count down the days till summer. That's when Singing Machine's Carpool Karaoke microphone will be available. Connect the Carpool Karaoke Mic to your car radio to make your next road trip a mobile karaoke party.

Bentley Bentayga Speed surpasses Lamborghini Urus as world’s fastest SUV

The Bentley Bentayga Speed has wrested the title of world's fastest SUV from its cousin, the Lamborghini Urus. But the Bentley is just 1 mph faster than the Lamborghini. It requires 626 horsepower to achieve that top speed.
Emerging Tech

With CabinSense, cars will soon know who’s riding in them and respond accordingly

What if your car could know who's riding in it and customize the entertainment and safety options accordingly? That’s what's promised by the new CabinSense in-car Occupancy Monitoring System.