Is KIA getting out of its league with the Quoris?

KIA Qurois The recent reports rolling out of KIA about its new Quoris sedan indicates that the carmaker was very serious about earlier talk that it wants to play in the upscale market.

The Korean-based carmaker has announced that pricing for the luxury sedan will range from $50,000 – $70,000 when it goes on sale in the US in 2014, putting it in the league of major luxury contenders like the Mercedes-Benz S-Class, according to

First introduced last year in South Korea as the K9, the car is expected to share some of the same equipment as the carmaker’s counterpart or friendly rival (depending on who you ask), Hyundai Equus – although specific details on the car haven’t been released yet.  Hyundai’s flagship luxury sedan is equipped with a 5.0-liter V8 that produces 429 horsepower. 

Still, with some of the challenges Hyundai has faced with the Equus, which has had modest success– you have to wonder if KIA is getting ahead of itself in an effort to gain more clout as a brand.


The carmaker has definitely made significant strides in its design, quality and overall appeal across its vehicle line-up. There’s no denying that. However, I think there’s still a general perception that KIA is a viable brand when shopping for a car because the carmaker has been very clear in what it offers – very nice vehicles that most can afford whether you’re shopping for an SUV or a compact.

While perhaps viable in Korea, introducing a premium luxury KIA sedan in the U.S. confuses things a bit and could potentially end up doing the brand more harm than good if the Quoris doesn’t meet high expectations.

Of course, the true test will come when the sedan debuts next year and the design of the sedan is enticing enough that it could spark some initial interest. Sill, I’m just not sure U.S. consumers are ready for a $50,000-plus KIA regardless of how well it looks and performs, but I could be wrong. 

Product Review

Alfa Romeo delivers the quintessential Italian high-performance SUV

Alfa’s Romeo’s Ferrari-powered sport utility delivers hair-raising straight-line performance, admirable capability in the corners, and head-turning style, but comes up a bit short in a few key areas.

End your dependence on fossil fuels with one of these amazing electric cars

Electric cars are getting smarter, safer, and more capable with each passing year. Here are our picks for the best electric cars on the market, whether you're looking for a performance ride or a family-friendly crossover.

Photos of the BMW Vision iNEXT Concept leak onto the web despite embargo

Earlier this week, Digital Trends was invited to preview BMW’s all-new Vision iNEXT Concept. Although we were all under an embargo, somehow the photos of the concept leaked onto the web before the embargo lifted.
Product Review

It looks like a concept, but the Lexus LC500 is very much a real-life stunner

The LC500 sports car combines exotic looks, a raucous V8 engine, sumptuous interior, and responsive steering to make one of the most compelling Lexus-badged models ever and one of the sexiest vehicles on sale.
Emerging Tech

Smart sound system will give every car passenger their own wireless audio stream

Can't agree on what to listen to in the car? Imagine if each passenger could get their own way, courtesy of a personal audio stream — no headphones required. Sounds impossible, but it's almost here.
Emerging Tech

No more scraping? Anti-frosting advance could mark end of frozen windshields

Hate frozen windshields in winter? Researchers at Virginia Tech may have found a way to banish them for good, thanks to the world’s first passive anti-frosting surface. Here's how it works.
Product Review

Aston’s stunning DB11 V8 Volante proves exotic cars aren't just about lap times

With the DB11 Volante, Aston Martin’s marriage of luxury and performance is perhaps at its best, offering hustle that doesn’t feel rushed and refinement with emotion still intact.

Ferrari’s latest special editions are stripped down, old-school sports cars

The Ferrari Monza SP1 and SP2 are inspired by some of the Italian automaker's most legendary sports cars. They mix old school rawness with modern carbon fiber construction and 789-horsepower V12 power.

Lucid Motors accepts $1 billion investment from Saudi Arabian fund

The Public Investment Fund of Saudi Arabia will invest $1 billion in upstart electric car company Lucid Motors. Lucid hopes to launch a Tesla-fighting luxury sedan called the Air by 2020.

Lyft offers some fun stats to celebrate its 1 billionth ridesharing journey

Lyft cars have made a billion journeys since its ridesharing service launched six years ago. Announcing the milestone on Tuesday, September 18, the company revealed a few fun stats about its rides so far.

Nissan will invite Google into its cars’ dashboards starting in 2021

The Renault-Nissan-Mitsubishi Alliance has joined forces with Google to develop a brand-new infotainment system. Scheduled to launch in 2021, the yet-unnamed software will boast navigation via Google Maps over-the-air software updates.

Volkswagen shows us the workaholic side of its modern-day classic van

The Volkswagen I.D. Cargo concept is an electric, connected delivery van based on the I.D. Buzz concept from 2017. It boasts up to 350 miles of range and cool features like solar panels on the roof and a 230-volt outlet for power tools.

It’s not easy being green: California strips HOV rights from clean-air cars

Changes to California's Clean Air Vehicle decal program are raising the ire of early adopters. The decals let LEV and ZEV drivers travel solo in commuter lanes. More than 200,000 drivers will lose the privilege January 1.

BMW’s redesigned Z4 gets two turbocharged engines, long list of tech features

The redesigned BMW Z4 will be available in sDrive30i Roadster and M40i Roadster guises when it goes on sale next year. The more powerful M40i will do zero to 60 mph in just 4.4 seconds, according to BMW.