Skip to main content

It’s the end of the road for GM carsharing service Maven

General Motors (GM) is shuttering its Maven carsharing service four years after it launched.

Signs that the app-based service was in trouble came almost a year ago when Maven pulled out of eight of the 17 North American cities where it operated, including New York, Boston, and Chicago. It remained operational in cities such as Los Angeles, Detroit, and Toronto, and Washington, D.C., but now the entire service will be closed down.

The coronavirus pandemic has proved the final straw for the service, with car use recently falling through the floor as people stay home in a bid to slow the spread of the condition, formally known as COVID-19.

In an email seen by The Verge, Maven told its customers on Tuesday: “After critically looking at our business, the industry, and what’s going on with COVID-19, we have made the tough but necessary decision to wind down our business.”

Maven’s assets and resources will become the property of GM’s Global Innovation organization, a GM spokesperson confirmed. The company had around 50 employees, with many expected to be offered positions with the automaker.

Maven competed with the likes of Zipcar and Car2Go, offering folks in urban areas a variety of GM vehicles at hourly and daily rates. Digital Trends took the service for a spin in 2018.

Recent data for Maven is hard to come by, but as of the summer of 2018, the GM-owned business had just over 145,000 people signed up to its service, with more than 290 million miles driven.

When the company scaled back operations last year, it said it was doing so in order to “concentrate on markets in which we have the strongest current demand and growth potential.” But it hasn’t worked out.

Commenting on the closure, Pamela Fletcher, GM vice president of global innovation, said: “We’ve gained extremely valuable insights from operating our own car-sharing business.” The executive added: “Our learnings and developments from Maven will go on to benefit and accelerate the growth of other areas of GM business.”

Digital Trends has reached out to GM for further comment on the closure of Maven and we will update this article when we hear back.

In the meantime, Digital Trends has some great suggestions for alternative app-based carsharing services.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Waymo opens its fully driverless robotaxi service to more riders
waymo expands its driverless robotaxi service to more riders app

Waymo is opening up its fully driverless robotaxi service in Phoenix, Arizona, to more people as the driverless-car company continues to edge toward the wide-scale launch of autonomous ridesharing services.

Born out of the Google self-driving program that launched in 2009, Alphabet-owned Waymo has been testing its autonomous Chrysler Pacifica minivan and other vehicles in several states, with a 100-square-mile area in Phoenix seeing the most activity for testing and exploratory ridesharing services, the first of which launched at the end of 2018.

Read more
GM postpones the reveal of its new electric Hummer
GMC Hummer EV teaser

GM is rescheduling its reveal of the GMC Hummer EV, an electric version of “super truck.”

The debut, originally scheduled for May 20, was postponed due to the coronavirus pandemic, the company announced Wednesday, April 29.

Read more
General Motors makes its first delivery to hospitals battling coronavirus
gm makes its first delivery to hospitals battling coronavirus franciscan health olympia fields hospital receives vent

Automakers have been pitching in to help produce hospital equipment for the fight against the coronavirus, also known as COVID-19.

General Motors (GM), for example, recently confirmed the delivery of ventilators made in partnership with medical device company Ventec Life Systems (VLS).

Read more