It’s time for another episode of Pairing Something Exciting With Something Dull! On today’s episode, the eagerly anticipated Rogue One: A Star Wars Story will draw promotional support from five global brands: Duracell, General Mills, Gillette, Nissan, and Verizon. What do each of these companies have to do with a multimillion-dollar movie? Not much.
But such is the reality of modern filmmaking. Yes, Lucasfilm has announced it has assembled partners to heavily promote the next Star Wars installment — or rather a new story arc to the beloved series. Between now and the film’s release on December 16, the partners will pool their resources to reach the few living souls who aren’t already fired up for the movie.
“We are extremely pleased to be working with such a remarkable group of promotional partners for Rogue One,” said Lynwen Brennan, general manager of Lucasfilm. “This first in a series of Star Warsstandalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of Rogue One.”
Read more: 2016 Nissan Rogue specs
Of course, Nissan is the only partner who even loosely can be related to the film series. Why? Because its compact crossover shares its name with the movie. The Nissan Rogue will undoubtedly be tied into the Star Wars promotions in the coming weeks, and there may even be a special edition model or car wrap to unite the concepts more closely.
However the promotions pan out, the film itself looks to be a winner (judging solely by the plot and the trailer that was recently released). Set between Episodes III (Revenge of the Sith) and IV (A New Hope), Rogue One focuses on a band of rebels without Force powers who infiltrate the Empire and steal plans for the first Death Star. Check out the trailer below: