New Ford ad features ‘Sailor Moon’ pitching the latest Focus

If you’ve been on the fence on which car to purchase, maybe anime icon Sailor Moon can change your mind. Ford has just released a new ad featuring Sailor Moon upselling the new Ford Focus.

As millennials reach driving age, they’re starting to represent a new car buying market. This has Ford looking at different ways to appeal to them, most notably, nostalgia.

“We’ve seen amazing success with our Overdubs series targeting millennials,” said Ford Communications Representative Debra Hotaling. “By tapping into properties like Dragon Ball Z, Metal Gear Solid and, now, Sailor Moon, we’ve seen their fans respond passionately and enthusiastically.”

According to Ford, these ads are more than just viral hits. The ads have been translating to more attention and traffic on Ford products. “We saw strong lifts in product consideration,” Hotaling added, “and ad recall was off the charts for Dragon Ball Z, but the great stuff is seeing the fans comment and respond, noting the little details we nailed (or missed). We’ve even seen a bunch of remixes and fan videos emulating Overdubs, title treatment and all!”

With Sailor Moon, Ford wants to target female millennials with greater focus. “We approached Sailor Moon to target female millennials, yes, but definitely focused on the Sailor Moon fan base to ultimately determine our distribution strategy.” Hotaling said, “We’re already seeing great sentiment coming in on YouTube and Facebook on this Sailor Moon execution.”

Like many anime fans, having the original voice actors they remember from their childhood is critically important, and Ford made that a priority. “Getting the original voice talent is actually something we focus on to make sure we honor each series and don’t exploit it. Fans will call you out for that and we see so many people giving us credit for using the talent they love.”

Maybe we’ll see some Sailor Moon decals on the Ford GT competing in Le Mans.

Cars

Ford’s Mustang-inspired electric crossover will spawn a Lincoln luxury version

Lincoln will get its own version of parent Ford's first mass-market, long-range electric vehicle. While Ford's version will have styling inspired by the Mustang, Lincoln will take a more traditional approach.
Movies & TV

From premiere date to footage: Here's all we have on 'Game of Thrones' season 8

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Cars

Move mountains with the 2019 Ram Heavy Duty and its 1,000 pound-feet of torque

Unveiled at the 2019 Detroit Auto Show, the 2019 Ram Heavy Duty pickup truck boasts 1,000 pound-feet of torque -- outgunning rival trucks from Ford and Chevrolet. The new Ram goes on sale later this year.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Norsemen’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Cars

Hyundai’s Veloster N hot hatchback will prove its mettle on the track

The Hyundai Veloster N will go racing to prove the credibility of Hyundai's new N performance division. Unveiled at the 2019 Detroit Auto Show, the Veloster N race car will compete in a class with other small cars.
Cars

Nissan IMs concept teases a future long-range, autonomous electric car

Debuting at the 2019 Detroit Auto Show, the Nissan IMs is an electric car with a 380-mile range, autonomous-driving capability, and a backseat designed for being chauffeured. Too bad it's just a concept car.
Cars

The 2020 Lexus RC F goes on a diet to run faster and hit harder

The Lexus RC F has been one of the heavier cars in its competitive set since its introduction. The Japanese firm's engineers set out to shed weight as they gave the model a mid-cycle update.
Cars

Lexus LC convertible concept teases a new open-air flagship

Debuting at the 2019 Detroit Auto Show, the Lexus LC convertible concept adds open-air motoring to the sleek LC's resume. But Lexus won't commit to a production version of the car just yet.
Cars

Fast and Furious fans get revved up: Toyota’s Supra sports car is back

The 2020 Toyota Supra made its long-awaited debut at the 2019 Detroit Auto Show. The resurrected sports car, famous for a role in The Fast and the Furious, goes on sale in the U.S. this summer.
Cars

Muscle cars, trucks, and EVs roared into the subdued 2019 Detroit Auto Show

The 2019 Detroit Auto Show was the quietest edition of the event in recent memory, but that doesn't mean nothing significant happened inside the Cobo Center. Here are the new cars and concepts we saw at the show.
Cars

Big tech, bigger grille: BMW updates its 7 Series flagship for 2020

The BMW 7 Series will enter the 2020 model year with a host of updates inside, outside, and under the sheet metal. The new-look nose with a jumbo grille hides updated engines, while passengers benefit from smart tech features.
Emerging Tech

Ford’s sweaty robot bottom can simulate 10 years of seat use in mere days

Ford has developed 'Robutt,' a sweaty robot bottom that's designed to simulate the effects of having a pair of human buttocks sitting on its car seats for thousands of hours. Check it out.
Cars

In McLaren’s 600LT Spider, the engine is the only sound system you’ll need

The McLaren 600LT Spider is the inevitable convertible version of the 600LT coupe, itself a lighter, more powerful version of the McLaren 570S. The 600LT Spider boasts a 592-horsepower, twin-turbo V8, and a loud exhaust system to hear it…
Cars

Robomart’s self-driving grocery store is like Amazon Go on wheels

Robomart's driverless vehicle is like an Amazon Go store on wheels, with sensors tracking what you grab from the shelves. If you don't want to shop online or visit the grocery store yourself, Robomart will bring the store to you.