If at first you don't succeed: Subaru confirms plans to build a second-gen BRZ

2016-Subaru-BRZ
Subaru has achieved successive annual sales records in the United States for the past six years, and there’s no reason to believe it won’t set a seventh record this year. While the company’s surprising growth seems boundless, its top executive, Yasuyuki Yoshinaga, has confirmed plans to cap global sales at 1.1 million units a year.

“Many companies try to be bigger or sell more vehicles. If Subaru does the same thing, we will lose our characteristics,” explained the executive in an interview with trade journal Automotive News.

That means Subaru won’t follow its rivals’ lead and build new assembly plants all around the globe. However, it will increase the size of its factory in Lafayette, Indiana, by the end of next year in order to accommodate production of the next-generation Impreza and of an all-new seven-seater crossover that’s being designed exclusively for the U.S.

Recent rumors claim the slow-selling BRZ coupe (pictured) will be axed at the end of its life cycle, but Yoshinaga confirmed that a second-generation model has already been approved for production. The model will again be co-developed with industrial partner Toyota, a statement that seemingly puts an end to the reports that find the next FR-S will borrow its platform from the Mazda Miata. The two companies still haven’t decided precisely when the rear-wheel drive twins will hit the market.

Finally, Yoshinaga confirmed that Subaru is busily developing its first production-bound plug-in hybrid model. Although the company is eager to build cleaner cars, it will only sell the still-nameless gas-electric model in countries where it needs to comply with zero-emissions regulations. In other words, the hybrid’s biggest market by a long shot will be the United States. We don’t know what model line it will be based on, and we’ll have to be patient as we seek to find out because it won’t go on sale until the 2018 model year.

Cars

Muscle cars, trucks, and EVs roared into the subdued 2019 Detroit Auto Show

The 2019 Detroit Auto Show was the quietest edition of the event in recent memory, but that doesn't mean nothing significant happened inside the Cobo Center. Here are the new cars and concepts we saw at the show.
Deals

Need a smart speaker? Amazon knocks $50 off Sonos Beam soundbar with Alexa

If you're looking to add some oomph to your home audio setup, then through February 3, the Alexa-enabled Sonos Beam is on sale for $50 off, bringing this excellent smart sound bar down to just $349 on Amazon.
Cars

Fast and Furious fans get revved up: Toyota’s Supra sports car is back

The 2020 Toyota Supra made its long-awaited debut at the 2019 Detroit Auto Show. The resurrected sports car, famous for a role in The Fast and the Furious, goes on sale in the U.S. this summer.
Cars

With 341 horsepower, the WRX STI S209 is the most powerful Subaru ever

The Subaru WRX STI S209 is the latest in a series of special editions that have never been sold in the United States before. The 341-horsepower pocket rocket debuts at the 2019 Detroit Auto Show.
Cars

Big tech, bigger grille: BMW updates its 7 Series flagship for 2020

The BMW 7 Series will enter the 2020 model year with a host of updates inside, outside, and under the sheet metal. The new-look nose with a jumbo grille hides updated engines, while passengers benefit from smart tech features.
Emerging Tech

Ford’s sweaty robot bottom can simulate 10 years of seat use in mere days

Ford has developed 'Robutt,' a sweaty robot bottom that's designed to simulate the effects of having a pair of human buttocks sitting on its car seats for thousands of hours. Check it out.
Cars

In McLaren’s 600LT Spider, the engine is the only sound system you’ll need

The McLaren 600LT Spider is the inevitable convertible version of the 600LT coupe, itself a lighter, more powerful version of the McLaren 570S. The 600LT Spider boasts a 592-horsepower, twin-turbo V8, and a loud exhaust system to hear it…
Cars

Robomart’s self-driving grocery store is like Amazon Go on wheels

Robomart's driverless vehicle is like an Amazon Go store on wheels, with sensors tracking what you grab from the shelves. If you don't want to shop online or visit the grocery store yourself, Robomart will bring the store to you.
News

Ford has a plan to future-proof the hot-selling F-150 pickup truck

Worried about the threat of rising gas prices, Ford will add the F-150 to its growing portfolio of electrified vehicles. It is currently developing a hybrid F-150, and it will release an electric version of the next-generation truck.
Cars

Ford’s Mustang-inspired electric crossover will spawn a Lincoln luxury version

Lincoln will get its own version of parent Ford's first mass-market, long-range electric vehicle. While Ford's version will have styling inspired by the Mustang, Lincoln will take a more traditional approach.
Home Theater

Spotify adds simplified Car View mode for Android users

What was once just a test is now a reality: Spotify is rolling out a new, simplified in-car user interface for all Android users called Car View, which automatically engages when the app detects a car Bluetooth connection.
Cars

Boutique carmaker Karma Automotive, legendary design firm Pininfarina team up

Karma Automotive is partnering with legendary Italian design firm Pininfarina on future luxury cars. The first product of that partnership will appear later this year, Karma said, without offering other details.
Cars

Sibling rivalry: 2019 BMW Z4 takes on the 2020 Toyota Supra

BMW and Toyota forged an unlikely partnership when they set out to build a sports car platform together. Here, we examine the similarities and differences between the 2019 Z4 and the 2020 Supra.
Cars

Driving Daimler’s 40-ton eCascadia big rig isn’t just fun, it’s electrifying

Daimler Trucks brought its all-electric eCascadia semi-truck to the 2019 CES, and invited us to take the wheel. What does it feel like to drive one? Simply electrifying, of course.