Skip to main content

Subaru teases VIZIV crossover concept vehicle ahead of Geneva Auto Show

Subaru Viziv conceptWord has come from Diseno-Art that Subaru has a new crossover vehicle ready to debut at this years’ Geneva Auto Show. What has the Subaru marketing team come up with for its latest creation? The VIZIV.

Yep, the VIZIV. It’s a neat name and a palindrome, which is rare for car names. Come to think of it, the “Palindrome” might have been a better name, all things considered. We digress.

Recommended Videos

Subaru has yet to divulged any info about the new crossover. But it’s clear it previews the latest Subaru design language. We rather like the running lights that run into the front bumper, which certainly distinguishes itself from the rest of the automotive LED running light trend. The headlight itself has been slit,  giving  the VIZIV a much more aggressive character. Also found up front is a trapezoidal grille. Although good looking, it’s derivative of pretty much every other automaker lately. Think of the Ford Fusion and the Toyota Avalon for immediate references.

Subaru recently did away with its SUV the B9 Tribeca. Could the VIZIV be a preview what might replace it? We think so. But for now, we can only speculate.

Under the hood, we wouldn’t be surprised to see a hybrid or plug-in hybrid set up on the VIZIV as plenty of automakers have premiered new hybrid crossover concepts this auto show season. Take the Nissan Resonance for example.

As soon as more is known about the interestingly named VIZIV, we’ll be sure to bring it to you. The Geneva Auto Show begins on March 5 and we hope to have more info on this stylish new concept before then.

Nick Jaynes
Former Digital Trends Contributor
Nick Jaynes is the Automotive Editor for Digital Trends. He developed a passion for writing about cars working his way…
My next car must have this Carplay and Android Auto feature, here’s why
Google Maps in full screen on the driver's second display on the Chevy Equinox 2025

I’ve been driving a Chevrolet Equinox 2025 SUV rental car for the past week, and it’s reminded me exactly what my next car needs. It runs Android Automotive, which I’ve already decided is a requirement in my next car, but the more convenient feature is arguably how Chevrolet has approached its CarPlay and Android Auto integration.

CarPlay and Android Auto offer immense benefits and virtually no pitfalls to drivers. They’re designed to bring your phone and its apps into your car, and make it easier to access up-to-date maps and traffic data without relying on often-archaic solutions implemented by your carmaker.

Read more
Waymo lays groundwork for robotaxi revolution
A Waymo car production line.

In recent years, Waymo has been edging toward its long-held goal of revolutionizing urban transportation by deploying a fully autonomous, scalable, and sustainable ride-hailing service. 

The Alphabet-owned company has just taken another step in that direction with the opening of a new vehicle factory in Metro Phoenix, Arizona, in partnership with automaker Magna.

Read more
Ram resurrects 1500 Express trim as an affordable option
ram 1500 express return affordable 2026

Ram is revving up excitement with the return of an old favorite—the 2026 Ram 1500 Express. Reintroduced as a more affordable option in the full-size truck lineup, the Express trim brings back a combination of rugged style, respectable performance, and most importantly, a price tag that won’t send buyers running for the hills.

Starting at $41,105 for the base Quad Cab configuration (and just under $45,000 for the Crew Cab), the new Express offers a budget-friendly alternative in a market where full-size trucks can easily cross the $60,000 mark.

Read more